web to print

Is Technology Stealing Print’s Soul?

Is Technology Stealing Print’s Soul?

Hey! That's a leading question… Computer technology has come to play a central role in the printing process. GOA recently posted a list of the 10 'Critical Core Technologies' that any printer requires to survive in the unavoidably techno-centric future. The thing about this list, and the way it's presented, is that it makes the whole situation seem rather grim. Like the print industry has gone from craft to manufacturing process, and, in short, the romance is gone. Examples of the soul being sucked out of printing may include: Loss of specialized jobs like type-setting. Loss of craftsmanship in areas that have become automated. Web-to-print eliminating face-to-face communication between both customers and printers, and printers and vendors. Variable data and 'personalization' creating an advertising culture of what is, in fact, absence of intimacy masquerading as personalization. The uniqueness of the industry itself being subsumed into just another IT job. That being said, my position on the issue is STRONGLY DISAGREE. […]

Can Print Be For the Web and Survive?

Can Print Be For the Web and Survive?

Check out For Print Only to find out! Life is funny. Just a couple of years ago, it was hard to find information about printing online. Web-to-print services were just starting out, and there were only a handful of real 'print authorities' contributing to a web-based print discussion on anything like a regular basis. Most interestingly, there were very few print designers talking about and showing off their work on the web. Today, as print struggles against the looming threat of extinction (and I mean threat not so much in the 'impending' sense as in the 'receiving death threats on a daily basis' sense), all of a sudden, everybody's online. And all of a sudden, printers and print designers are using the very medium that menaces our future to communicate the enduring vitality of our craft. Like I said, life is funny. As a perfect example of this emerging trend, take a look at the fabulous new branch of UnderConsideration […]

Accountability in Printing

Accountability in Printing

Is it disappearing? Yesterday, a Senate Committee heard the experts of the newspaper and journalism world testify on the subject of whether or not the industry needs a government bailout. Not surprisingly, the Huffington Post reports Arianna Huffington testified to the effect that the future of journalism lies not with newspapers, but on the web. And while most of those who testified agreed, others, including David Simon (producer of 'The Wire'), and Committee Chairman John Kerry expressed a concern that the integrity and accountability of journalists might not survive the transition. After all, at a time when there's almost no difference between a news site and a personal blog, how can we know who's telling the truth, who's not being motivated by financial interests, and who's not messing around, just because they can. Interestingly, we've got a similar situation in commercial printing these days. It wasn't too long ago that all print was purchase by professionals whose particular job was […]

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