vehicle wrapping

Smart Car Vehicle Wrapping

Smart Car Vehicle Wrapping

From business promo to style staple. There's nothing like seeing a really huge, crazy vehicle roaring at you down the street, dressed in a full, color-rich vehicle wrap. Vehicle wraps are used by businesses on their company vehicles as a promotional tool. They're also adored by car-lovers who just want their rides to be utterly unique. You can find vehicle wraps on everything from city buses to Hummers, but lately, the favorite vehicle to dress up in a wild design seems to be the Smart Car. Smart Cars are usually bought by drivers who are comfortable with making a statement, whether it's one of economy, eco-consciousness, or style. The unique, distinctive shape of the vehicle instantly conveys a message about the attitude of the driver, which is why they're such a popular tool for small, green-minded businesses. Maybe it's no surprise, then, that Smart owners love to take their cars personality to the next level with wrapping. Check out these […]

2008 Branding and Marketing Trends

2008 Branding and Marketing Trends

What worked last year, and what will work in 2009. Often, commercial printing involves being part of a large-scale branding effort. Our print design and web design departments also need to stay up to date on the latest trends. So when Advertising Age came out with its list of brand winners from 2008, it seemed like the perfect time to do a little trend tracking… Balanced Ad Channels One thing that really stood out for me was the balance popular brands seem to be maintaining between different forms of advertisement. TV commercials are almost always accompanied by outdoor print buys, while direct mail printing channels consumer attention towards a website with games or video to created extended brand engagement. Brand Activism The biggest trend, in print, online, and on the air over the last year seems to have been brand activism. Companies as diverse as Jim Beam, American Express, and Haagen-Dazs launched campaigns to raise brand appeal and awareness through […]

Massive Full Color Printing

Massive Full Color Printing

You've seen the vehicle wrap, now check out the building wrap! I'm always interested in printing projects that are mind-bogglingly massive. Vehicle wraps on buses fall into this category, as do billboards, jumbo banners, and those truly epic ads covering the entire side of a downtown highrise. Check out this AdAir production in Dubai – the Guinness World Record holder for the largest banner ad ever! But I've got to wonder, during a time of economic downswing, are we going to see advertisers opting for smaller, more economical forms of printing, like business cards, club cards, and flyers? As it is the absolute epic peak of elections season, it's hard to spot money-saving trends in the U.S. October is THE month for election campaign printing and political printing, so massive billboards, banners, and vehicle wraps are still extremely popular. It's almost like campaigners are just trying to ignore the whole economic recession thing until after the elections. Over in Europe, […]

Vehicle Wrap Your Taxi Cab

Vehicle Wrap Your Taxi Cab

Isn't it a full color printing match made in heaven? The other weekend, I found myself in a small town in the middle of nowhere. Doesn't matter what town it was. What matters is this: it made me notice a cool thing about small towns, which is that they're not stuck with all the same rules that you find in big cities. And sometimes, thanks to this, they come up with some pretty cool print advertising. During my stay in Town X, I took a few cabs, each of which, I was impressed to discover, were covered in advertising for local businesses. The cabs, in this case privately owned, had been vehicle wrapped to increase the cabbies' revenue. So why don't we do this in big cities? Every day I watch thousands of yellow cabs drive by my office window, adorned only with the name of their parent company. I suppose it's corporate policy that prevents cabbies from monetizing with […]

SEIU Makes Big Plans, Prints Big Vehicle Wraps

SEIU Makes Big Plans, Prints Big Vehicle Wraps

Look out! Union printing on the move! The Service Employees International Union is having a busy summer, and so are their printers! Besides the usual union printing staples, such as signs, brochures, and apparel printing, the SEIU has been drawing media attention with large-scale vehicle wrapping. If you haven't seen them yet, you're likely to see a giant purple caravan rolling through town any day now. The SEIU's Take Back Labor Day Caravan consists of a semi-trailer, an RV, and a bus, all wrapped in signature SEIU purple. The caravan is currently on an interstate tour to raise awareness about issues facing union workers in the upcoming elections. And trust me, you've never seen giant purple vehicle wrapping like this before! The SEIU's goal with this union printing was to generate media attention, and their bold color choice certainly makes them hard to ignore. The caravan ends its tour Sept. 1st in St. Paul's at the Take Back Labor Day […]

Supporter-Created Artwork For Clinton

Supporter-Created Artwork For Clinton

Just when you thought Obama had the upper hand… Over the last few months, I've been posting a lot of stuff about the artwork and print designs being created by supporters for Barack Obama. My coverage hasn't been exactly even-handed, unfortunately, because I've had trouble finding examples of poster printing, sign printing, and other designs being created by Hillary Clinton lovers. Then I ran across Gretchen Baer. Not only is Gretchen printing for Hillary, she' s also designed plates, apparel, and yes, an entire car, in support of Clinton's campaign. The Hillcar is all hand-painted, I believe. No vehicle wrap printing here. However, the design is easily as inspiring as many of the wrapped tour buses we've seen throughout the course of this campaign season. While campaign-funded vehicle wrapping has to engage in a certain level of decorous restraint, none had to be exercised on the Hillcar; the vehicle's charm lies in the light and passion conveyed by the artist. […]

John Edwards Campaigns in SC

John Edwards Campaigns in SC

Steelworkers design full color printing in support of their favorite candidate. I'll admit that I haven't done much thinking about John Edwards over the course of this whole Primary campaign rollercoaster. His print designs have been much like his entire campaign – just fine, but overshadowed by the clash of the titans, Clinton and Obama. However, I really like the way that Edwards has been handling the recent spate of seemingly nonstop bickering between the two Dem frontrunners. His whole “proud to represent the grown-up wing of the Democratic party” shtick is showing him to be both calmer and more lighthearted than I pegged him for. And since South Carolina is his much-loved home state, I have to say that I hope he kicks butt in the Primary tomorrow night – if only to prove to Hilary and Barack that they do need to “Grow Up.” And there are other reasons for the printing world to love John Edwards. For […]

iPod Ads and Print Design Philosophy

iPod Ads and Print Design Philosophy

Printing ethically, designing ethically… Is it possible for a print design campaign to be TOO effective? That's what some critics are claiming in regards to the consistently acclaimed advertising created by Apple for the iPod. Bizarro 'has it really been that long?' moment: Apple has been using the same, distinctive advertising style to promote the iPod for almost a decade. Print promotions usually involve giant-sized banners, billboards, or vehicle wraps featuring a bright, candy-colored background, and a black silhouetted figure rocking out on an iPod. The print ads are beautifully conceived, colored, and executed. Often, iPod TV commercials will feature the posters or billboards as a central element of the advertisement. So…great. Everybody's favorite gadget has consistently cool, appealing print collateral. What's the problem? According to designer Cheryl Towler Weese, these almost perfectly tuned print ads could be contributing to the tidal wave of theft and even violent crime surrounding the iPod. In her article on the subject, Weese says […]

Full Color Printing Affordable for Nonprofits

Full Color Printing Affordable for Nonprofits

Tips for organizations with small budgets and big imaginations. Just because you're a nonprofit organization, doesn't mean you have to settle for advertising with black and white flyers, two-color direct mailers, or brochures printed on thin, flimsy paper. The cost of high-quality, full color printing has gone way down, making gorgeous, compelling print ads accessible to even the most strapped nonprofits. Today, tons of innovative and hard-hitting advertising is coming from nonprofits staging campaigns to raise awareness. For examples of this, check out the great series of blog posts on InventorSpot. Over the last month, blogger Amy Gifford has looked at some of the brilliant campaigns being run by Amnesty International, environmental groups, and anti-smoking campaigners. Most of these ads are in print, and most of them rely heavily on stark realism. In fact, many of the ads have a surreal or realer-than-real quality that are both shocking and thought provoking. What all these ads have in common is that […]

The Fighting Bus

The Fighting Bus

Vehicle wrapping – it's not just for Republicans! It's official, John Edwards has become the second Presidential candidate, after John McCain, to focus a leg of his campaign around vehicle wrapping. The Edwards team is currently in the midst of a 31 county circuit of Iowa entitled the “Fighting for One America Bus Tour.” Blasting the Willie Nelson classic, “On the Road Again,” the Fighting Bus acts as a giant moving advertisement for the campaign, complete with slogans “Fighting for One America,” and several prominent displays of the campaign website address. In a fit of what I think can only be considered good taste, the Edwards camp deigned not to include a giant, smiling picture of John Edwards on the vehicle wrap. The Iowa bus tour comes on the heels of the Edwards campaign's early pull-out of Nevada. The campaign reduced staffing in Nevada last week to focus more resources on other early voting states, but some Nevadans are taking […]

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