vehicle wrap printing

Giant Print Ads Tell the Story in Bolt Movie

Giant Print Ads Tell the Story in Bolt Movie

Animated print campaigns, anyone? Although it probably doesn't stand a chance against Wall-E, the animated kids' film, Bolt, is getting lots of attention thanks to an Oscar nomination, so I figured I'd check it out…with my, er, nieces and nephews, of course. The movie was cute, and what really impressed me was its great use of print advertising. Bolt is peppered with huge outdoor signage in the form of vehicle wrap printing, billboards, and massive banner printing, all advertising the TV show that the main character, a dog named Bolt, stars in. I love seeing print designed not just for film, but for animated film. Visually, it's such an effective way of communicating a concept. Print has always been used to do this in live action film, and of course, on the news, but now it's made the transition to animated film, and that just goes to show how visually powerful print is, even in a completely digital world. In […]

McDonald’s Rebrands All Print Collateral

McDonald’s Rebrands All Print Collateral

Movin' on from 'I'm Lovin' It' to 'It's good for you'??? There are a lot of companies out there worrying about the economy right now, but McDonald's is not one of them. Because what happens during a recession? Fewer people go out to eat at fancy restaurants, and more people eat fast food. Cheap, fast, greasy, salty – who could ask for more? The only thing standing between McDonald's and an even larger drooling customer base is its reputation for being, well, incredibly bad for you. The task of McDonald's branders has always been to distract attention from this fact, however, the fast food giant has still suffered long and hard for having a reputation for being synonymous with 'bad for you.' Hence, while other major ad-spenders are cutting back, McDonald's is undergoing a major rebrand of all its print collateral – from packaging and placemats, to billboards and vehicle wrap printing – it's all changing to send a fresh, […]

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