Pros and cons. As a printer, it's possible to come at sustainable printing strategies from many angles. Using green materials, employing ecologically mindful design sensibilities, recycling, cutting down on waste, and even encouraging employees to lead greener lifestyles are all parts of the puzzle. But the point when printers really step their game up comes when they begin to consider infrastructure. Using alternative energy sources, like wind or solar power, is one consideration. Building a facility, from the ground up, designed around environmentally sound architectural philosophies, is another. In July, Transcontinental Printing opened the NADEV Printing Facility in Fremont, CA. The building has just been awarded LEED (Leadership in Energy and Environmental Design) Silver certification for its green design. The massive printing plant took fifteen months and well over 200 million dollars to build. It includes green features like recycled materials used in construction, high-efficiency drip irrigated landscaping, and water-saving plumbing. The building is the first of its kind in […]
Guest post on What They Think – Going Green It's the time of year for looking back on what we've accomplished over the last twelve months, which is how I found myself writing a guest post for Going Green – a new section of printing heavyweight website, WhatTheyThink. If you're interested in reading about the leaps forward we've made in the green printing industry over the last year, check it out. Or even if you just want to see a picture of my grinning mug. WhatTheyThink's Going Green section is run by the awesome Gail Nickel-Kailing. Check it out whenever you're starting to feel like it ain't easy being a green printer.
I showed you my list, now you show me yours. I'm a big believe in the wise old saying, “the more we get together, the happier we'll be.” When it comes to any type of creative project, the best results are borne from an effective collaborative process. Websites are better when designers and programmers work together. And print is better when printers and designers work together. Luckily, over the last year or so, the amazing surge of interest in sustainable design and printing has led to the interesting side effect of printers and designers working together more closely to achieve an ideally satisfying result. That being said, check out some of my favorite sites from around the world created by graphic designers who are thinking green in the most amazing ways: Environmental Graffiti This site is a great source for interesting environmental news AND a focus, as the title suggests, on gorgeous eye-candy found in nature. It's design inspiration from […]
…call it what you want, it's here to stay! Right-wing pundits love to position environmentalism and eco-consciousness as a sort of left-wing conspiracy, or worse, as a fad topic that will pass as quickly as it came. According to these trend-forecasting geniuses, environmental stewardship is totally 2006, and is going the way of the dodo as fast at Leo DiCaprio's The 11th Hour is hitting the DVD racks. Not so in the printing industry, friends, not so. Being ecologically concerned and committed is anything but a fad. Turning printing into a sustainable industry is synonymous with developing sustainable solutions for our planet's future, which is why Hotcards is constantly looking for ways to reduce its environmental footprint. Until now, we haven't talked about it a lot here on the site, mostly because we just considered it another part of everyday business, but from now on, we'll be spending a lot more time on the subject. This is a difficult subject, […]