Social Media

Strong Social = Killer Branding.

Strong Social = Killer Branding.

Let's keep it simple: when it comes to attracting new clients, you don't want to be pushing anything. People can tell when they're being sold something. The best brands in the world have people coming to THEM because of reputation and exceptional products. Maybe you have both of those things; I'm not saying you don't. But the best (and easiest) way to attract new followers to your brand is through awesome social media content! The first step is to set yourself up on these two platforms: Twitter and Instagram. Hopefully your brand already has a Facebook page, but if you don't, go ask your Aunt Shirley to set you up with that (she's on it, trust me) and then get back to this post. TWITTER Twitter is one of the best ways to communicate quickly and efficiently (read: FREE) with your consumers. It's like answering questions and receiving feedback but without the hassle of real mail or a long response. […]

Social Media Advertising… Useful?

Social Media Advertising… Useful?

It's hard to deny that an approach to advertising that's so simple and, as a general matter, is infinitely more cost effective than whirling out all manner of printed matter and then paying to place it is a virtue. But aside from a feeble stab at name recognition, it really isn't altogether obvious that social media advertising is accomplishing much of anything. In a sense, it's quite obvious that advertisers would go this route, as fragmentation of the market is increasingly a problem, and the likes of Facebook and twitter have to be monetized in some way, but it's hard not to get a sense that marketers are going about it wrong. All wrong. It's a compelling argument that something such as certainty, which social media advertising provides in the sense that you can track all visitors who lay eyes on your message, but what, really, is the point? I'm certainly not the only person who has aimlessly visited a […]

Lots of Stuff Cooking @Hotcards!

Lots of Stuff Cooking @Hotcards!

Hotcards is better than ever… just ask our Moms! Hotcards has a new goal: to reinvent the printing industry. Just wait and see what we have to announce to the world over the next couple months! Seriously, you've got to come back and visit. As we prepare for this epic journey, we first needed to snag a new office to hold the ever-growing DreamTeam. As they say, Happy Team = Happy Customers! Also, if you don't already, make it a point to “like” us on Facebook, follow us on Twitter (@hotcards) and Instagram (@hotcards)!   When you walk through our doors to pick up your order (if you're local), you walk through a long hall with magical lights and mood improving music.   Next, you make the turn from the long hall and enter our storefront. You open the HUGE glass doors and are now welcomed by the happiest people in the world greeting you with a Kool-Aid smile and […]

Interview With Your Friendly Neighborhood Print Blogger on M-Bossed

Interview With Your Friendly Neighborhood Print Blogger on M-Bossed

Actually, M-Bossed put together a whole week of Hotcards! Recently, our excellent friend Ryan McAbee over at M-Bossed asked me if I'd be interested in talking to him about how Hotcards uses social media to promote our printing services. He had some great questions, which I responded to with many a noble sentiment on the ability of social media to connect us and create online communities that parallel the communities we develop in our own neighborhoods and cities. I tried not to go too overboard enthusiastic in my responses, but it is core to the business philosophy here at Hotcards that caring about and interacting meaningful with people – customers and employees alike – is key to success in our industry. And although we've made a major move in recent years from doing business entirely out of our storefronts, to doing a ton of business online, we've always wanted to keep that feeling of friendship and community alive, which is, […]

Interview With Your Friendly Neighborhood Print Blogger on M-Bossed!

Interview With Your Friendly Neighborhood Print Blogger on M-Bossed!

Actually, M-Bossed put together a whole week of Hotcards! Recently, our excellent friend Ryan McAbee over at M-Bossed asked me if I'd be interested in talking to him about how Hotcards uses social media to promote our printing services. He had some great questions, which I responded to with many a noble sentiment on the ability of social media to connect us and create online communities that parallel the communities we develop in our own neighborhoods and cities. I tried not to go too overboard enthusiastic in my responses, but it is core to the business philosophy here at Hotcards that caring about and interacting meaningful with people – customers and employees alike – is key to success in our industry. And although we've made a major move in recent years from doing business entirely out of our storefronts, to doing a ton of business online, we've always wanted to keep that feeling of friendship and community alive, which is, […]

The Truth About Social Media Advertising

The Truth About Social Media Advertising

…and other urban legends… It was the best of times to be in marketing, it was the worst of times to be marketing… Or at least, that's how I imagine Charles Dickens might have started A Tale of Two Cities if he was writing it today. The paradox is true. It's a tough time to sell marketing services – everyone's looking for an expert, while the terrible reality is that trends are shifting too quickly for true expertise to exist. On the other hand, there's never been a better time to be “mad men” because there are no limits, no boundaries, no set of rules to follow anymore. At a time like this, a commodity like certainty is worth its weight in gold. A “marketing expert” who can guarantee a campaign's success will go far, until, that is, it becomes clear that – just as you suspected – there are no guarantees when it comes to promotion and advertising. Unlike […]

Check Out Hotcards on PrintCEO!

Check Out Hotcards on PrintCEO!

Interviews with printers who use social media – like us! Over the last year, having a presence in the social media marketplace has become pretty darn important to those of us in the printing industry. For the thoughts and insights of seven different printers (including Hotcards) on the subject, check out this great piece on PrintCEO, put together by Gail Nickel-Kailing. My favorite quote in the article comes near the beginning, where marketing expert Seth Godin says, “Social media, it turns out, isn't about aggregating audiences so you can yell at them about the junk you want to sell. Social media, in fact, is a basic human need, revealed digitally online. We want to be connected, to make a difference, to matter, to be missed.” This isn't just my favorite quote from the article, but probably one of my all-time favorite insights into social media. It shows that the worst thing you can do is get out there and push […]

Motrin Ad Mess Shows Power Of Social Media, Resiliency of Print

Motrin Ad Mess Shows Power Of Social Media, Resiliency of Print

Unlike web ads, printing can't just disappear overnight. Over the weekend, one of the best examples yet of the power of social media to dominate traditional forms of advertising took place. The collective voice of the Twitterverse quashed a video and print campaign within two days of launch, and posed an interesting issue for print advertisers. But I'll get to that last part in a minute. It began with a campaign launched by the Johnson & Johnson brand, Motrin. The Motrin ad was designed to appeal to moms who have sore backs from using baby carriers. The problem? Throughout the course of the mostly copy-driven ad, babies are positioned as a trendy fashion accessory, sling-wearing moms are positioned as desperate to achieve 'official' mommy-status, and the entire baby-carrying process is portrayed as a mostly thankless pain in the…back. Within moments of launch, and over the weekend, no less, the video and print ads were torn apart by angry Motrin moms […]

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