signs

John Edwards: Good Politics, Shaky Print Designs

John Edwards: Good Politics, Shaky Print Designs

Third up in our review series: the Edwards campaign. Edwards is a great candidate. He's not afraid to make a bold move or stand apart from the crowd, but is his print design campaign standing apart in a good way, or a bad way? The Edwards campaign is another one that seems to be running through a multiplicity of print designs and styles. Unfortunately, whereas the Hillary hodgepodge manages to show a unified front, the less sophisticated Edwards scramble leaves me with only a blurry sense of what he's trying to get across. Most of his signs use his first and last name, unlike any of the other frontrunners. His backgrounds are blue, white, or blue and white gradients, which is just fine. Vaguely flag-esque background pattern are all the rage this season on the campaign trail. Then there's his logo. It seems to be a star with some kind of green trail. I don't get it. Does it mean […]

Barack Obama, Friend to Print Designers

Barack Obama, Friend to Print Designers

Half super-cool, half folksy grassroots, the print designs of Barack Obama's campaign are next under the lens in our review series. You can blame it on the internet, on customize-your-life reality shows, or just on the changing times, but it's a fact that we, as a country, are becoming increasingly design-conscious. Everything's gotta look good, and that includes our President. With this in mind, it's interesting to note that out of all the candidate's running for a shot at the White House, Obama seems to be the only one that's not just message-concious, not just building-the-culture-conscious, but actively design-conscious. The Obama campaign's print designs come from the other side of the spectrum to Clinton's classic styles. His campaign signage is all very cool, very modern, and as such, very appealing to design snobs like myself. At the same time, Obama rallies are generating the biggest turnout of homemade signage of any of the candidates. This contrast creates the comfortable blend […]

Assessing the Print Designs of the Presidential Frontrunners

Assessing the Print Designs of the Presidential Frontrunners

The first in this series of reviews will assess the print strategies of the Hillary Clinton campaign monster. Waaaaaay back in the early legs of the presidential primary campaign trail, most of the print advertising being done for candidates was fairly generic. Now that this election season is all grown up, though, campaigns are beginning to define their culture. It seems like the perfect time to have a look at the print design decisions being made by the frontrunning candidates. Hillary Clinton Hill the thrill. Hill the pill. Hill the one with the highest bills from printers, no doubt. As much as the Clinton machine has brought the battle online, they're still not afraid to put a sign on every surface and in every hand, wherever the Hillraiser bandwagon goes. The Clinton campaign has got a classic style going, sticking closely to the red, white, and blue that's a solid bet when your out to capture hearts and minds. Campaigners […]

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