signage design

Print Design Parallels With Airport Signage

Print Design Parallels With Airport Signage

It's all about leading the way! When you're traveling, it's always stressful to worry about how you're going to navigate a new and unfamiliar environment. How will you make your connection at the airport or train station? How will you get to your hotel? And once you're settled in, how will you get around from place to place? Success and failure in these departments generally has to do with the quality of signage we encounter on our travels. And part of the responsibility of printers and print designers is to develop signs and other printed materials that clearly present information to the confused, disoriented, and otherwise adrift. But how do you go about assembling a collection of print materials that will be displayed throughout a large area? You need to know the lay of the land, pay attention to the small differences required by each piece, and imagine how to best connect each piece visually, one to the next. If […]

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