sign printing

Full Color Printing in the Paris Metro

Full Color Printing in the Paris Metro

La Vie Est Belle Sorry it's been so long since my last post. The massively overfunded blogging department here at Hotcards sent me on a trip around the world to check out the full color printing scene in the major cities of Europe. Long story short, I've been busy with reconnaissance work, finding out just what good print design is in the Old Country. My first stop was Paris, where I was blown away by the awesome, and dare I say, avant-garde, full color printing on display in the French capital's extensive Metro (subway) system. The funny thing about the Metro in Paris is that it's a lot how you might imagine it. Really fancy! Everything's all glossy white tile and artfully chosen fonts, and the tunnels and stops are lined with giant posters and what I guess you might call underground billboards… The uber-fanciest thing, though, is that often these pieces of printing are actually set in elaborate frames […]

Boeing Workers Break Out The Union Printing

Boeing Workers Break Out The Union Printing

Machinists' union hits the picket line. At 12:01 on Saturday night, the machinists union at Boeing went on strike after lengthy contract talks with Boeing Company. That's 27, 000 union members assembling picket signs and carrying union printing up and down the line. Their strike slogan is, “It's Our Time, This Time,” a slogan that seems to be directed as much at union negotiators as at Boeing. Union workers actually voted to strike as early as Thursday, with a massive 87% majority voting to walk out. By the time a strike was actually called on Saturday, union workers were plenty peeved about the 48-hour delay, which may have inspired the “Union Time” theme. During the delay, the union had plenty of time to put together its logos, slogans, and designs for union printing. So far on the picket line, we've seen apparel, signs, stickers, and multiple unique banner designs, all bearing the union printing bug. Even though it's not us […]

Signs of Hope & Change Election Campaign Printing

Signs of Hope & Change Election Campaign Printing

Political print design from all across the nation! Check out this cool video from the Obama Presidential campaign that's built around election campaign printing and handmade signs created by supporters all across the country! Nothing beats full color printing for making a big visual impact… And maybe you're thinking, “but wait, Anne, what about digital media? You can't say those giant screens at the DNC, and all the ultra-glossy campaign websites take a backseat to full color printing!” But that's exactly what I'm saying, kids! In the Signs of Hope and Change video, the signs create the visual impact in concert with all the people holding and waving them together. Holding a sign is like reading a good book. You COULD do it with a computer screen, but the feeling of that paper in your hands is special, the visual appeal is unique, and it demonstrates a connection between people and ideas that doesn't always come across in digital media.

Sticker, Banner, Label, and Poster Printing at the DNC

Sticker, Banner, Label, and Poster Printing at the DNC

Let's peel back the layers of the print design onion. The Democratic National Convention has been about a lot of things – unity, progress, celebration – but it's also a testament to the speed, efficiency, and extreme coolness of full color printing. As if to play on the theme of unity, the Convention saw the integration of Obama's election campaign print designs into that of the Democratic National Party, as well as the integration of VP candidate Joe Biden's name into Obama's print collateral. Also on display outside of the Pepsi Center where the DNC was being held was an absolutely nuts array of supporter-created posters, signs, stickers, buttons, and pretty much every other type of print collateral you can imagine, including, of course, all kinds of delicious products and product labels, such as Obama brand water. Stray further from the gates, peel back another layer of the printing onion, and you come to a wild melee of protest signs […]

LOL Print Ads

LOL Print Ads

Election campaign printing gets the giggles. From Alaska to D.C., all the last-minute election campaign print ads are coming out, and for some reason, they're kinda funny. The Democratic National Convention begins today in Denver, Colorado, but that's not where all the print advertising action is. In Alaska, voters are on the brink of reelecting their one and only Congressman, and for the first time in 18 terms, change may be in the wind. Alaska has been Republican for a long time, but now it looks like the Democrats might have a shot at that coveted House seat. To capitalize on the opportunity, the Democratic Congressional Campaign Committee has produced a series of direct mail printing slamming BOTH Republican primary candidates – mostly by making them look like funny bobble-heads. The direct mail ads are actually glossy full color printing, but I could only find these black and white images. Still, you get the idea. LOL bobble-heads. Hike back across […]

The Press-ure’s On: No Campaign Printing For Journalists

The Press-ure’s On: No Campaign Printing For Journalists

Opinions, bumper stickers, not welcome. An official memo sent out this week by New York Times standards editor Craig Whitney made a surprisingly intense statement against election campaign printing. In the memo, sent to Times staff, he wrote, "journalists have no place on the playing fields of politics." Huh? And all this time, I thought journalism helped to shape and define the political climate. Silly me. Times' writers are asked to stay away from all election campaign printing: no bumper stickers, no buttons, no waving posters at rallies, and no yard signs. In other words: keep your opinions to yourself. Whitney went so far as to follow up with a second memo adding that journalists should not put information about their political affiliations on blogs or Facebook profiles. The editor's concern? That any such blogging or sign-waving would give a "false impression that the paper is taking sides." Predictably, it didn't take long for the interwebs to formulate a response […]

Olympic Torch Relay Creates Print Wars

Olympic Torch Relay Creates Print Wars

Proving once again that printing is always political… When sponsors like Coca-Cola and Samsung began to design their print advertising for the Olympic torch relay, you can bet they weren't expecting to compete with wave after wave of protest signs, posters and banners from activists demonstrating against the Beijing Olympics. But that's exactly what's happening. At each torch relay point, companies that thought to get some nice visibility out of the usually harmonious Olympic event are now being crowded out of the picture, wasting thousands of dollars in ad revenue, at best. At worse, sponsored banner and poster printing is being not crowded out, but showcased next to, and implicitly aligned with, highly politicized print designs created by protesters. Often, the images on display are incredibly graphic, showing scenes of torture, or altering the Olympic logo by replacing the rings with handcuffs or skulls. It's nothing short of a public relations nightmare for print advertisers. Good brand politics say stay […]

The Next President: Everybody’s Business or MYOB?

The Next President: Everybody’s Business or MYOB?

Candidates are campaigning to an international audience, whether they know it or not. It's a fact. The political decisions made by U.S. voters affect the entire world. Just as this election season has gotten Americans excited about politics again, it has been placed front and center on the international stage, with all eyes on the contest between Hillary Clinton and Barack Obama. According to the New York Times, folks in Great Britain are just as interested in the outcome of the election as we are here at home. Every primary, every debate, and every print/web/TV ad is under scrutiny across the pond. This attention makes me wonder how aware candidates are that they're campaigning to a worldwide audience. Obviously, Clinton knows how cross-border newsworthy her campaign is. When she held that big Elton John fundraiser last week, I thought it was a bit weird to choose an artist for the project who is not exactly classically American, but it could […]

Tailor Your Campaign Donations

Tailor Your Campaign Donations

Clinton fine-tunes fundraising to encourage voter participation. Good news! The Clinton campaign read my post yesterday and is taking my awesome advice! Hehe, well, maybe not quite, but they are bringing a bit of a different spin to their online fundraising efforts. In anticipation of the Pennsylvania primary on April 22nd, Clinton supporters can now choose where their donation money will be spent, whether on TV, online, on the radio, or in print. The new strategy is geared towards getting voters more involved in the creative side of campaigning. Clinton is trying to raise $50, 000 for 111, 000 yard signs, to show her campaign's strength, and $15, 000 for 60, 000 door hangers, to raise awareness about voting. Compared to the 2.5 mil she's looking for for TV ads, print advertising sure looks like a low-cost election marketing solution, doesn't it? What I want to know is, who's printing for the Clinton camp? Considering that most of the legwork […]

Don’t Bring Your Homemade Signs to Rallies?

Don’t Bring Your Homemade Signs to Rallies?

Authorized campaign printing only! The Barack Obama campaign is holding a rally this Saturday in Cleveland at the Convention Center entitled the “Keeping America's Promise' rally. Should be a fun event, although you're not allowed to bring in your own campaign signs: For security reasons, do not bring bags and limit personal items. No signs or banners are permitted. My guess is event organizers are going to provide guests with all the signs and banners they need. Still, I can't help but think of this big, sad-looking pile of homemade signs being turned away at the door. Is this policy part of an effort to maintain print design uniformity at the rally? And if so, why isn't the Clinton camp doing the same? Hillary's holding a “Solutions for America” rally in Dayton on Saturday, but the event details on her website don't say anything about signs and banners being turned away at the door. What is the story behind this […]

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