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Top 10 Redesigns logo of 2012

Top 10 Redesigns logo of 2012

Logos are the expression of a complex idea in simple terms which immediately strike the attention of the onlooker. There are many logos that we associate with immediately; however, many such logos have presently undergone redesigning to give it a modern touch while keeping intact the original design. Here are ten such top redesigns of logos in 2012 American Red Cross logo This has probably been one of the most renowned symbols that flash across during disaster or emergency situations, known as the American Red Cross. The corporate identity of this NGO is the first aid symbol which was used for decade’s altogether. However, this year, the logo has been given a dynamic edge by encircling the red cross in a white 3-D badge with American Red Cross written on the side in grey in place of the black lettering. Windows 8 Logo The Windows 8 logo has probably been the most talked about logo that has been redesigned from the iconic multi-color logo which has been the […]

Political Printing for 2012

Political Printing for 2012

Political campaigns utilize a variety of printed sources to spread their message. The idea is to introduce and popularize the candidate across the mass audience. Political printing is extensively used in campaign promotions. It includes direct mails, pamphlets, stickers, door hangers, T-shirts and other merchandises. Many companies specialize in printing campaign material, which get more and more active falling elections. Predicting the trends for 2012, political printing is likely to be used more extensively this year. Political campaigns are completely focused on trying to personalize the potential voters with the candidate. Political printing is thus adopted in attempt to reach everyone possible. Be it any elections, building a successful campaign is a long process; starting right from introducing a new candidate, followed by building a strong reputation, and at last, pursuing the people to vote in favor of the party. The printing material for the campaign is usually produced within a six week period, long before the elections. The selection […]

3 Reasons Print is a More Effective Advertising Medium Than the Web

3 Reasons Print is a More Effective Advertising Medium Than the Web

The world the internet has ushered in has brought with it plenty of ways to make our lives easier. Whether that's doing our grocery shopping or discovering our new favorite band, it's quite amazing what we've been able to achieve. But it's not all good news. Thanks to the sheer number of advertising methods the web offers, it's actually making certain promotional methods less effective, simply due to over-saturation. When everyone is advertising with web banners, everybody starts to ignore them: it's simple common sense. Some people believe that our devotion to the web has made us forget some of the more traditional methods of reaching new audiences – like print for example. However all you need to do is browse for print companies and you'll soon see that there are plenty still alive and kicking. And in fact, using print could be better than going purely online. Why? Because the web is so packed with promotion, the world of […]

Design, Design, Design

Design, Design, Design

One designers take on the current state of graphic design and the common shortcomings of many new designers. I'm going to start this by giving the definition of Fundamentals: Forming or serving as an essential component of a system or structure Notice, if you will, the word ESSENTIAL. In relation to the design and print world, you can not achieve a printed piece without the essentials… unless of course you just get lucky. For the past few years the graphics world has been turned on its ear. What used to be a very strict community of happy elitists who were very quick to scoff at any file that's not prepared and packaged exactly by the book is now populated by do-it-yourselfers who have figured out that with a cheap desktop computer and some pirated software, they too can be a graphic designer. “Never mind resolution, bleed, overprint, spot, process and post script,” they cry… “These things are meaningless and obsolete,” […]

Don’t Forget Graphic Design Fundementals

Don’t Forget Graphic Design Fundementals

One designers take on the current state of graphic design and the common shortcomings of many new designers. I'm going to start this by giving the definition of Fundamentals: Forming or serving as an essential component of a system or structure Notice, if you will, the word ESSENTIAL. In relation to the design and print world, you can not achieve a printed piece without the essentials… unless of course you just get lucky. For the past few years the graphics world has been turned on its ear. What used to be a very strict community of happy elitists who were very quick to scoff at any file that's not prepared and packaged exactly by the book is now populated by do-it-yourselfers who have figured out that with a cheap desktop computer and some pirated software, they too can be a graphic designer. “Never mind resolution, bleed, overprint, spot, process and post script,” they cry… “These things are meaningless and obsolete,” […]

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