printing industry

Print News Bailout Talk

Print News Bailout Talk

But what about the free press? Yesterday, President Obama said that as a “big newspaper junkie” he would be happy to look at proposals from Congress in support of a bailout for print news. This could come in one of several forms, anything from funding strategies to monetize online news, to allowing papers to restructure as nonprofits. It's easy to guess where Obama is coming from with this freshly expressed support. As I mentioned in a post last week, the sheer flood of opinion online over the health care question has created such a glut of conflicting information that reaching a consensus seems to have become almost impossible. Surely this must cause the President to hearken back to a simpler time when print news offered the public no more than a handful of conflicting editorialized opinions to choose from. Oh for the days. A print media bailout is interesting news for the entire print industry. On the one hand, it's […]

How the Stimulus Plan Affects the Printing Industry

How the Stimulus Plan Affects the Printing Industry

(Hint: it's not. Not yet, anyway.) As you probably already know, the American Recovery and Reinvestment Act is not heavily invested in stimulating the printing industry. Not by a long shot. The Act itself contains few mentions of printing, besides using print ads as small parts of revitalization efforts in other industries. But what about all that money flowing through these other industries? Some observers are pessimistic about any of it flowing down our way. On Print CEO, Cary Sherburne points to the grim prognosis that most related marketing efforts will happen online. But is this an inevitability? Maybe instead of conceding defeat to digital media, the print industry should do what it does best, and advertise to these stimulus beneficiaries. We're all talking a big game about personalized and 1:1 printing. Why not use it to target those industries benefiting from the stimulus, and show them how essential print is to any marketing campaign? I know that when Hotcards […]

Print Design Posts of the Week 6

Print Design Posts of the Week 6

This week in printing news… This week's links are more about the design of the printing industry than print design per se. Printers are stressed, but at least we're in the news! Final Edition from Matthew Roberts on Vimeo. Goodbye Rocky Mountain News. Just shy of 150 years in business, the Rocky Mountain News – one of Dever's two major papers – printed its last edition on Friday. Check out the sad, poignant video of how it all went down. The first of many? Creating a cool avatar. Print designer and blogger Bruce Colthart says a thing or two about the importance of having a high-quality, consistent visual presence throughout social media. Good advice for printers new to the business of networking online. Pantone fashion – I knew Pantone were the color experts, but I didn't know they tracked the fashion industry's seasonal colors for women. Does Print Still Matter? Kodak's Chris Echevarria answers with an impassioned YES. The internet […]

Does the Printing Industry Need a Bailout?

Does the Printing Industry Need a Bailout?

What do you think? Some of this country's biggest industries are being pulled back from the brink of financial collapse thanks to what has come to be known as THE BAILOUT. And nowadays, more and more printers are asking, where's my bailout?” Although not in the spotlight as often as the auto or financial industries, printing is an essential part of the U.S. economy. It just so happens that printing isn't one of those things you notice until you really need, like when you're printing your wedding invitations, or you're starting your own business and need to have your own business card printing done. But the printers that handle these relatively low volume jobs for small businesses and individuals are not the printers most at risk. People are still printing, especially with printers that offer inexpensive web-to-print and POD services. The printers that are really suffering are the largest printers that depend on two or three massive contracts for their […]

100% Made in America Printing

100% Made in America Printing

The labor we use and the paper we choose all say something about the role that printing has to play in the politics of this country. Printing is a funny business when it comes to political matters. On the one hand, we work for political campaigns, printing signs, posters, and flyers, running direct mail campaigns, and at Hotcards, even designing print ads and websites. On the other hand, printing – like any other industry – has its own internal politics, the politics, for example, of being a union printer. As a unionized print shop, we're automatically considered for jobs that non-union printers are passed over for. These jobs are generally for politicians who support union labor, and for unions that need printing done. At the same time, being a union printer represents who we are, and the standards that we, as a company, believe in. As a business owner, I absolutely believe that the success of a business rests on […]

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