printing ideas

8 Ways to Use Print Campaigning to Win the Youth Vote

8 Ways to Use Print Campaigning to Win the Youth Vote

Although most people my age consider themselves political, few of them get it together to actually get out there and vote on Election Day. What can your campaign do to appeal to younger demographics? For most Democrats, the 2004 Federal Election was a wee bit disappointing, to say the least. Those of us in the printing industry were particularly disillusioned, as we knew that the electronic voting trend was trouble from the start. If you were one of the many (but still too few) young people that is passionate about politics, one of the questions that probably weighed most heavily on your mind in the days of post-election ennui was “what happened to the youth vote?” Although there were a lot of us that came out, there weren't enough to stop us from wondering: what's it going to take to break young voters out of the somewhat disturbing combination of political enthusiasm, but voting apathy? Since 2004, there has been […]

Signs for Climate Change

Signs for Climate Change

When it comes to outdoor election campaign advertising, the best design and the brightest colors can't make up for choosing print materials that can't weather the storm. Around here at Hotcards, we, like most of you out there in webland, are getting pretty excited about the '08 elections. Man, they are a long way away, but it's obvious that more than a few of us are ready to start seeing some change, um…now! I, and I know I'm not alone on this, would LOVE to see Gore run. His focus on environmental issues like climate change hits the nail on the head in for what concerns me. I want to see SOMEONE in ye oval office who's not actively committed to pretending that global warming doesn't exist. And hey, Obama may be a Hollywood darling, but how about a president who's actually nominated for two Oscars! My question is why shouldn't enviro issues be at the top of the docket? […]

Don’t Waste the Power of Print on Boring Campaign Ads

Don’t Waste the Power of Print on Boring Campaign Ads

Never underestimate the ability of print to win voters over with moving, inspiring design. Campaign ad veteran Marcus Roscoe weighs in on online campaigning, issues management, and using print campaigning to do anything but play it safe. Last week, one of my fellow bloggers here at Hotcards was talking about the wave of online political campaigning we're seeing grow in a full-fledged tsunami this campaign season. She rightly pointed out that campaign managers would do well to continue to dedicate time and energy to improving their print advertising. However, she was way off base in her reasoning for doing so. She claimed that because print campaigning was safe (i.e. – a candidate's goofy haircut or lack of felicity with language need not be displayed on a yard sign) that it couldn't be replaced or even compared to the online or broadcast sides of the campaign trail. To that I say 'bah' and 'humbug,' however seasonally out of place these epithets […]

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