printing blog

Interview With Your Friendly Neighborhood Print Blogger on M-Bossed

Interview With Your Friendly Neighborhood Print Blogger on M-Bossed

Actually, M-Bossed put together a whole week of Hotcards! Recently, our excellent friend Ryan McAbee over at M-Bossed asked me if I'd be interested in talking to him about how Hotcards uses social media to promote our printing services. He had some great questions, which I responded to with many a noble sentiment on the ability of social media to connect us and create online communities that parallel the communities we develop in our own neighborhoods and cities. I tried not to go too overboard enthusiastic in my responses, but it is core to the business philosophy here at Hotcards that caring about and interacting meaningful with people – customers and employees alike – is key to success in our industry. And although we've made a major move in recent years from doing business entirely out of our storefronts, to doing a ton of business online, we've always wanted to keep that feeling of friendship and community alive, which is, […]

Interview With Your Friendly Neighborhood Print Blogger on M-Bossed!

Interview With Your Friendly Neighborhood Print Blogger on M-Bossed!

Actually, M-Bossed put together a whole week of Hotcards! Recently, our excellent friend Ryan McAbee over at M-Bossed asked me if I'd be interested in talking to him about how Hotcards uses social media to promote our printing services. He had some great questions, which I responded to with many a noble sentiment on the ability of social media to connect us and create online communities that parallel the communities we develop in our own neighborhoods and cities. I tried not to go too overboard enthusiastic in my responses, but it is core to the business philosophy here at Hotcards that caring about and interacting meaningful with people – customers and employees alike – is key to success in our industry. And although we've made a major move in recent years from doing business entirely out of our storefronts, to doing a ton of business online, we've always wanted to keep that feeling of friendship and community alive, which is, […]

Hotcards Makes the Cut on M-Bossed!

Hotcards Makes the Cut on M-Bossed!

Top ten, baby! This post has been way, way too long in coming. Ever since the start of the new year (what was that, like two weeks ago now!), I've been dying to share the super exciting news that the Hotcards blog made it on to the M-Bossed list of Top 10 Print Blogs! M-Bossed is, itself, a fantastic blog about print media, run by the always insightful Ryan McAbee. Check out a few of his recents commentaries on CES, and why printers should be getting involved, here and here. Thanks for the shout-out, Ryan. And thanks for putting us above PrintCEO. It's always nice to be at the top of a list!

The 10 Biggest No-Nos Committed by Printing Blogs Part 2

The 10 Biggest No-Nos Committed by Printing Blogs Part 2

6 – 10 on the business blog burn chart. Yesterday, I listed 1 to 5 of the worst mistakes a printer can make when running a blog. Today, we travel even deeper into that terrifying world of ambivalence and confusion, staring with… 6. Ugly blog. Sad but rampant throughout the print industry are blogs so poorly designed they look like they were actually set up before the web 1.0 bubble burst. We're part of the advertising world, printers, let's act like it! 7. Feeling the need to post your entire business philosophy in every blog. This is a major Twitter no-no as well. Readers are not looking to constantly be told who you are, what you do, and what great quality and prices you bring to the table. This does not a regular readership build in the blogosphere. 8. Breaking the bank on a blog post. Typical rookie mistake. A lot of printers start out all excited about their new […]

The 10 Biggest No-Nos Committed by Printing Blogs

The 10 Biggest No-Nos Committed by Printing Blogs

(Without Actually Naming Names) Printers, and all small businesses, in fact, are under enormous pressure to run blogs in today's web-centric commerce climate. The result is some blogs that offer uniquely personal insights into once stone-faced businesses, and others – many, many others, that are so off-base it would be funny, if it wasn't your industry. Here, for your amusement, I hope, are the 10 biggest no-nos committed by printing house blogs: 1.Setting up a blog, posting once or twice, and then never posting again. This makes visitors wonder: is this place still in business? 2.Posting 1000+ word blogs that no one will read in a million years. This usually happens when someone around the shop is given the task of writing a blog post, has never written anything in their life, and feels the sacred responsibility of penning their magnum opus suddenly upon them. 3.Posting desperately sales-focused content so fat with links and sale-sy jargon it's too laughable to […]

Running A Bad Printing Blog

Running A Bad Printing Blog

10 Mega-Mistakes Most Printers Make I was just reading a recent post over at Poor Richard's Printshop. Richard was lamenting the fact that the marketing people representing the franchise he's a part of were kind of putting the kibosh on his un/official blog about the day-to-day goings-on at his business. Admittedly, Poor Richard spends a lot of time poking fun at typical print customers. Apparently, some people got offended. So what we have here is a classic case of the perils of running a business blog. All of a sudden, if you're a printer, you're supposed to have a blog. We've been doing it here at Hotcards.com for a while, so we're kind of experts. But for the newbie, the instant fear is this: how do I run a blog that doesn't offend ANYONE? Folks, it's almost impossible. Unfortunately, the result of this fear is an ever-increasing army of printing blogs that are so boring and poorly executed, they will […]

Bitnami