printing

Hotcards fam: We’re launching a new version of our website! EXCITING STUFF!

Hotcards fam: We’re launching a new version of our website! EXCITING STUFF!

No really, it’s exciting stuff. This project has been nearly a year and a half in the making, proving our dedication to continuing to advance technology within our company. You can check out the beta site here, but stay tuned for the full release soon! Now, you might be asking yourself, “Why does a printing company put such a high value on its website and technology in general?” As long as you get your order, you’re all set, right? Well, kinda. You see, we’re more of a “technology company that happens to print.” Technology is at the core of our business and we wouldn’t be the same company without our dot com. It’s also worth noting that nearly EVERY industry is moving online. While this is nothing new, the frequency of storefront-to-web business is increasing at a high rate. Once companies get their customers online, the ease of ordering, looking up product info, and of course, conversing via social media […]

Logos with a Stench of Ripoffery

Logos with a Stench of Ripoffery

It's a sad day indeed when individuals purloin the hard work of others and present it as their own work.Call it desperation, a lack of pride, or cases of shameless hackery on parade – but the net result is the same: Representing another's work as your own. For shame, I say. Why did you get into this line of work to begin with if not for the satisfaction of work well done? It kind of makes one's skin crawl a little, but now, without further ado, shameful logo rip-offings, courtesy of the logo rip off catchers at Logothief.com. It was noble of the offending sushi bar designer to white out some details in the sushi bar design they ripped off. The logo is testimony to the lack of freshness in the place, however. ¬†There's just no way in heck that two people pull this visual image out of the atmosphere. Sometimes great minds do think alike, but this ain't one […]

Social Media Advertising… Useful?

Social Media Advertising… Useful?

It's hard to deny that an approach to advertising that's so simple and, as a general matter, is infinitely more cost effective than whirling out all manner of printed matter and then paying to place it is a virtue. But aside from a feeble stab at name recognition, it really isn't altogether obvious that social media advertising is accomplishing much of anything. In a sense, it's quite obvious that advertisers would go this route, as fragmentation of the market is increasingly a problem, and the likes of Facebook and twitter have to be monetized in some way, but it's hard not to get a sense that marketers are going about it wrong. All wrong. It's a compelling argument that something such as certainty, which social media advertising provides in the sense that you can track all visitors who lay eyes on your message, but what, really, is the point? I'm certainly not the only person who has aimlessly visited a […]

Gripes About Snipes

Gripes About Snipes

This one’s a bit short, but there’s plenty of piss and vinegar in it. I’m sure that things are similar in the burgeoning metropolis that houses this company, but I really have to take a moment to gripe about the gratuitous blight on humanity that is snipes in my home of New York City. Companies pay a kings ransom to idiot teenagers and slacking collegians to befoul every last inch of open space with concert promotions, corporate promotions and every last asinine thing that is printed and strikes someone’s fancy. Advertising on the cheap.Cheap ploys to catch people’s attention, really, when push comes to shove, it’s not unlike someone lighting themselves on fire and then reciting the Declaration of Independence. Pointless. And really, it’s not like they’re are artistically-noted, well thought out pieces for the most part. If I can make up a new phrase, they are generally information vomit. There’s a good reason why the likes of old-timey Guinness […]

Is Printing Destroying The Planet?

Is Printing Destroying The Planet?

We all learned the lesson as kids. Don't waste paper. You're playing a part in the mass extermination of trees.This has long been taken as a rallying cry against the printing industry for wreaking havoc on the world's tree supply and for releasing untold chemicals into the water supply. True. No? Printers are the first to admit that when the industry burst into existence, people weren't giving renewable resources a great deal of thought. Even as a child, I remember roadsides being used as perpetual trash bins, though the situation is far less acute in most places today, Because, en masse, people today are more sensitive to the issue of environmental degradation, and printers are too. Printing companies today are by and large responsible stewards, but the question remains, can an industry such as printing change it's reputation? As Richard Romano pointed out in an editorial in PRINTCEO, the print industry is working its collective butt off to develop technologies, […]

Why Political Printing is a More Effective Advertising Tool Than The Web

Why Political Printing is a More Effective Advertising Tool Than The Web

The internet is essentially a highly-developed library, where access to any and all information is readily at hand to anyone who can be bothered to look for it. It’s truly a wonder. But look closer, and the web is essentially a series of sophisticated algorithms predicated on the delivery of advertising messages. In fact, there’s such a glut of advertising that people have learned to tune it out. I mean, quick, name a banner ad that has stuck in your memory? You probably can’t. And you’re not alone. It would take something just short of a miracle for an online ad message to stand out, let alone stick. By contrast, print campaigns are generally delivered right to the customer by way of direct mail or other means. When you employ post cards, flyers or other means of print promotion, you’re delivering your sales message directly to your potential customer. And if the piece is well-designed, you’ll have at least a […]

Top Ten Green Printing Practices

Top Ten Green Printing Practices

As much as possible the use of recycled paper and ink for printing should be strictly followed. Although recycled paper may not be always available in all the possible sizes, renewable inks are readily available in the market. Green printing involves adopting practices that are easy on the environment in terms of causing minimal pollution. Switching over to greener options in organizations require a paradigm shift in the way we are accustomed to working. The following simple initiatives can go a long way in the direction: Use of recycled paper and ink As much as possible the use of recycled paper and ink for printing should be strictly followed. Although recycled paper may not be always available in all the possible sizes, renewable inks are readily available in the market. Reviewing design formats One of the major reasons of wastage is due to elaborate designing. The designs and presentations should be thus reviewed so that not much ink is wasted […]

Polaroid is Back!

Polaroid is Back!

Another victory for tactile technology. Living life online is all well and good, but we have to strike a balance between the lives we live on Google, Facebook, Reddit, Flickr, and YouTube, and the life we live in our bodies, out of doors and away from the computer. Otherwise, we're all gonna end up like those sad people in WALL-E or Surrogates. As digital technology becomes increasingly accessible and integrated into our everyday lives, balancing between the two worlds is becoming more and more a choice that we have to actively participate in. We have to decide what we want from our globally-connected, high-speed, content-rich digital world, and what we want from our physically active, movement-oriented, sensory-rich world. As such, we're finding ourselves immersed in a culture making choices between certain technologies that deepen our experiences in the worlds we choose to inhabit. And over the last few years, we've been seeing an interesting move in the direction of choosing […]

Printing, Augmented Reality, and Hotcards on Printoolz!

Printing, Augmented Reality, and Hotcards on Printoolz!

We live in interesting times, folks. What's the most exciting game-changer in the printing industry today? Augmented reality! Combining print and augmented reality will allow print and digital technology to interact in new and super cool ways. For example, imagine a third layer of fresh content that you get by combining a magazine purchase with its company website. Or imagine sunglasses or even a contact lens that will allow you to see hidden content in a billboard or other print ad. Very cool stuff. We'll be talking a lot about augmented reality here on ye olde printing blog in the coming weeks, but for now head on over to the excellent Printoolz for a peek at a guest blog I wrote on the future of printing and augmented reality. Printoolz is a great site for news, reviews, and all kinds of information about printing and print software. Check it out! And let us know what you think about all this […]

Cairo Is For Printers

Cairo Is For Printers

Less babble, more pics! You know what the problem is with writers? Sometimes, we write too much. We vote in favor of typography-heavy posters; we force designers to resize fonts to fit all our copy into brochures; and when it comes to blog posts, we tend to go on and on and, uh, on. Over the last couple of weeks, I've been posting about the print design and advertising I saw on the streets of Cairo, but what I haven't been doing is putting up many pictures. Not very interesting or proper, since Cairo's skyline is one of the most fascinatingly billboard-heavy skylines I've ever seen. So without further ado, please enjoy Cairo in Print:

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