The Hotcards list continues: 6 – 10 More shameless self-promotion techniques for creative risk-takers who know how to turn downtime into opportunity. 6. Design Cool Websites and Print For Free The worst thing you can do after you lose a job is sit around and mope. You're depressed, but acting depressed just makes you more depressed about being depressed. Give yourself a week or two, and if that new job doesn't come rolling in, get out and put your skills to work pro bono. If you're a tech person, there's probably a million people who've been asking you to help them with building a personal website or solving their computer problems. If you're a design person, how about putting together that CD artwork for your friend's band, or that print collateral you've been promising for your aunt's small business? The logic behind this is that if you keep working, eventually, someone's going to start paying you for it again. By […]
It's never too early to get special event print promotions underway. Y'know how during the holidays, all the advertising and promotion of holiday events and sales comes out WAY too early, and it's kind of annoying? Well, imagine being the people that have to prepare those print ads and promotions to come out as early as they do! If a company is planning promotions or events for Halloween, they've already got to have their print designs ready to send to the printer, like, now, today! After you go through prepress and shipping, you'll only have a week or two to advertise, and the party will be over before you know it. If you're stuck for ideas, check out our feature article on planning print advertising for Halloween.