print media

Union Editors Show Their Grit in the Face of At-Risk Print Jobs

Union Editors Show Their Grit in the Face of At-Risk Print Jobs

Do you need copy editing? Yes you do! Case in Point The Toronto Star – one of Canada's largest newspapers – recently announced plans for a major restructuring that would put over 160 union print jobs at risk. Publisher John Cruickshank's released a memo discussing plans to outsource 100 union editing jobs, and 60 union prepress jobs – most likely to contractors overseas. The Star's union is predictably shocked and upset, as are its editors. The Torontoist received a copy of Cruickshank's memo from an anonymous source claiming to represent a Star editor. The memo had been altered to demonstrate just how badly the newspaper needs its local, invested editorial staff. Image after the jump… In the memo, Cruickshank's refers to the at-risk jobs as “non-core functions,” a position that is increasingly up for debate in the printing world. After all, print is being trumped by online news sources that – let's face it – do not, by and large, […]

How Print Advertising Could Help the Health Care Debate

How Print Advertising Could Help the Health Care Debate

There is such thing as too much information. In a recent video for Time.com, Ze Frank said that we're not having a health care reform debate, we're having a health care argument. And what happens in an argument? Upset people say a lot of different things, many of which are untrue, half-true, or contradictory. More and more, it seems that the average person is feeling overwhelmed by the issue of health care reform. So much conflicting information is zipping around out there that people don't know what to believe, and more than that, they're not sure what the point was to begin with. A recent article on AdAge pointed to the crux of the problem – the White House is trying to sell a product – health care reform – unfortunately, the team that made the Obama brand so strong in 2008 is now doing a terrible job advertising this latest offering. Marketing 101: nobody's going to buy if they […]

The Politics of Choice in Information Publication, Online and in Print

The Politics of Choice in Information Publication, Online and in Print

Does free-flowing data come at a price? As you probably know by now, the Seattle Post-Intelligencer printed its last issue yesterday. After almost 150 years in print, the paper is now entirely online, and struggling for survival. For many people, the loss of our local newspapers is a natural progression, a sign of the times, and for environmentally conscious thinkers, it's a step in the right direction for the planet. Curbing our paper consumption is vital to the sustainability of human life in relation to the natural world. And after all, it's not as if we're losing our news with the closing of newspapers. In fact, we have more access to information than ever before, thanks to the bottomless wellspring of knowledge that is the enviro-friendly internet. Uh, wait. Who ever said anything about the internet being environmentally friendly? A recent article in the Times Online points out that every Google search we conduct, and every Tweet we post, carries […]

Cool Print Media Product Ad

Cool Print Media Product Ad

Popular viral video has its roots in print and print design. Hidden away behind most great marketing campaigns, there's a great printer. And hidden away behind every great printer, there's a whole host of equipment and print media required to do the job. But the people and equipment behind marketing campaigns don't always get a lot of attention, which is probably what UK-based company Clustarack had in mind when they created this viral video: By now, the video has spread all across the internet, and has been seen by many people outside the printing industry, most of whom are asking the question, “what the heck is Clustarack?” It's not complicated. Just a nifty, well-designed paper roll storage system. But as the video shows, for a disorganized printer (I've heard those exist somewhere…), Clustarack could be the difference between good design and disaster. Of greater interest to ad world watchdogs is the subject of this style of video. Let's face it […]

Print Advertising on Video

Print Advertising on Video

Make a powerful visual statement, again and again. The future of advertising may be online, but that doesn't mean the end for print advertising. In fact, it just means that print campaigns will be able to reach that many more viewers! It's unfortunate that some forms of print media have suffered due to the advent of, most recently, online advertising. Print advertising designers have also felt the shift as more money has gone into advertising online and smaller percentages of ad budgets have been allocated to advertising in newspapers and magazines. Poster, flyer, brochure, banner, and postcard printing – just a few of our specialties here at Hotcards – have, fortunately, experienced no such slippage. In fact, video advertising just added to print advertising's visibility. Today, a print design is seen not only in the locations where it is placed for promotional purposes, it's also reproduced over and over again in video – if advertisers know what they're doing, that […]

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