print advertising

A Traveling Retroprospectus of Poster-Like Objects

A Traveling Retroprospectus of Poster-Like Objects

It’s time once again to ooh and ahh at the lovely posters that designers hath made. Yes, the National Poster Retroprospectus is here. Well, maybe not where you are, but it is worming its way around the country. No word on just how many of the posters were fabricated simply to fish for such acclaim, but does that even matter? They’ve been made, and now they’re being celebrated. In all, there will be 300 posters on display crafted by luminary artists and designers. (Who do you consider the most famous poster designer? Maybe Shepard Fairey?) Here are some of the posters that will be on display at the NPR.

Print Industry Calls it Quits Days Before iPad Takeover

Print Industry Calls it Quits Days Before iPad Takeover

We surrender! CEOs come out with their hands up. Three days before the launch of Apple's iPad, positive reviews are pouring in, and the printing industry has officially decided to concede defeat. “Yup,” R.G. Blau, acting president of the International Conventicle of Print Industry Types confirmed the rumors early today. “With the iPad, we feel that Apple has once and for all proven that there is no longer any need whatsoever for books, newspapers, magazines, catalogues, posters, billboards, banners, brochures, or anything of that other stuff that we print.” “It's a sad day for the printing industry, but we also feel some measure of pride at having been defeated by such a worthy competitor,” Hotcards blogger Anne Stewart said at a press conference this morning. “I, for one, welcome our new digital advertising overlords.” Starting today, April 1st, newspapers and other publishers will begin to close up shop, followed by printing technology providers from Xerox to Heidelberg, and finally, small […]

Apple to Launch New Mobile Advertising Platform?

Apple to Launch New Mobile Advertising Platform?

Will “iAd” be the end of print, or the beginning of the end for mobile advertising? We're only days away from the launch of the iPad, an event that some say will determine the future of the magazine and newspaper publishing industries. But wait, there's more. Only days after the iPad's release, rumor has it that Apple will be unveiling what the speculative geek circuit is calling the “iAd.” And you thought they were gonna let us poor ol' printers down easy! At this point, no one is exactly sure what iAd is going to be. There's been little indication as to which platforms the new technology will apply to, although the most recent buzz is that the mobile ad world's “next big thing” will impact every facet of Apple technology, from the iPad to iTunes. It might be all about delivering location and interest-specific ads to i-users. A device would know where you are, and by the same token, […]

Fake Storefront Printing!

Fake Storefront Printing!

Using jumbo print ads to combat the recession. There are few things more visually depressing than a business district turning into a ghost town. Empty storefronts, faded, torn posters billowing in the wind, dust and grime encrusting windows that once shone with the promise of consumer bliss. Over the last year or so, this has become a too-common sight in towns and cities all over the world. And the worst part is that the cycle is depressingly self-perpetuating: when businesses start to close, it leads to other businesses closing, whether because of the decrease in area traffic, or because the business itself doesn't want to cling to a sinking ship. Knowing well the nature of the beast, the city council of North Tyneside, England, has decided to take a radical approach. Instead of letting their shrinking business district go gray and seedy (140 shops have closed in the city, recently), the council has begun to print storefronts. The vinyl building […]

Vancouver 2010 Olympic Print Ad Gallery

Vancouver 2010 Olympic Print Ad Gallery

Adventures in brand diplomacy. Through cold, through ice, through recession, the tradition of epic Olympic games print advertising prevails! The Olympics is always a hugely busy time for printers, as print advertisers – often with very different agendas – compete for attention on the world stage. First, there's the official Olympic committee stuff – the mascots, the slogans – but most of all the carefully designed winter Olympic poster, from which springs all other print collateral and represents the very soul of a nation. This winter in Vancouver, the green and blue maple leaf, shot through with scenes depicting the Canadian wilderness, has fans and critics. For some, the symbolism is too obscure, while others criticize it as being overworked. It seems that at the Olympics, as in advertising, you can't please all the people all the time, and if you try, the result may be that nobody is satisfied. Next in line for print ad attention are local advertisers. […]

Using Elevators as Print Advertising Vehicles

Using Elevators as Print Advertising Vehicles

It's like an inside-out wrap – in print! Vehicle wrapping has been a popular advertising vehicle for a while, but it's only in recent years that elevator wrapping has become a trend. In many ways, it's like a newer, better form of vehicle wrap. Just a few of the perks include: Captive audiences – Thousands of people stream through high-rise elevators every day, and allow themselves to be stuck inside for minutes at a time with nothing to do. Nobody likes downtime – A vinyl wrap covering the inside of an elevator in a fun or interesting way won't just be hard to ignore, it will be a much-appreciated diversion. After all, riding in elevators is one of the more awkward urban experiences. Moving parts to work with – One of the coolest features of elevator advertising is that the sliding doors can be used to create an eye-catching effect. The doors can work with each other, and they can […]

How Print Advertising Could Help the Health Care Debate

How Print Advertising Could Help the Health Care Debate

There is such thing as too much information. In a recent video for Time.com, Ze Frank said that we're not having a health care reform debate, we're having a health care argument. And what happens in an argument? Upset people say a lot of different things, many of which are untrue, half-true, or contradictory. More and more, it seems that the average person is feeling overwhelmed by the issue of health care reform. So much conflicting information is zipping around out there that people don't know what to believe, and more than that, they're not sure what the point was to begin with. A recent article on AdAge pointed to the crux of the problem – the White House is trying to sell a product – health care reform – unfortunately, the team that made the Obama brand so strong in 2008 is now doing a terrible job advertising this latest offering. Marketing 101: nobody's going to buy if they […]

Is The ‘Death of Print’ A Uniquely Western Construct?

Is The ‘Death of Print’ A Uniquely Western Construct?

And if so, then why? For the past two weeks, I've been living and working in Cairo. And one of the things that has stood out to me here is the amazing quality of print advertising and media, in general. If we are, in fact experiencing the slow decline of the print industry, nobody told them about it in Egypt. The national literacy rate is growing by leaps and bounds here, and as such, news publications are rampant, as are privately published 'zines produced by everything from large organizations to local coffeeshops. And the printing frenzy extends to marketing collateral. Beyond the print ads displayed prominently on every lamppost and windowless building face, the sheer amount of flyers, club cards, and brochures to be found in businesses and in the mail is staggering. And not only that – both the print media and the advertising that I've seen being produced is of an amazingly high quality. The paper stock is […]

Hotcards Goes to Cairo!

Hotcards Goes to Cairo!

Ads of the World Edition Watch a film or commercial on TV in Egypt, and you'll instantly notice that the sex scenes are cut out, and all kinds of language bleeped to adapt to restrictions in the Middle Eastern world. However, hit the streets; if there are any laws restricting the sheer amount of advertising allowed outdoors in Cairo, they are unapparent. Driving into the city on one of its massive freeways, the first thing you notice is how the gently sandblasted landscape is overlaid by a downright futuristic web of offramps and bridges, all of which are layered with billboards and other signage where roadsigns and blank building faces might otherwise be. Imagine the city Marty McFly first encounters in Back to the Future II, or the world John Anderton occupies in Minority Report. Now change all the glossy skyscrapers to crumbling brick and marble, and change the holographic ads to print. That, in a nutshell, is the advertising […]

Mad Men Season 3 Key Art Production

Mad Men Season 3 Key Art Production

From another era? Or is a great ad always a great ad? If you're a designer, if you're a printer, if you're involved in the advertising industry in any way, chances are you're getting pretty stoked for the beginning of Season 3 of Mad Men, a great show (if you've somehow managed to miss it so far) about the advertising business as it played out in 1960s New York. AMC, the channel running the show, knows it's design-nerdy demographic. To promote the new season, they just released a little 'making of' the season 3 promotional imagery, which is going up on billboards and in magazines as we speak. The key art for their promotion – the show's star sitting in an office full of water – is interesting, and the video is very cool to watch. In an era where so much of print design work is done in Photoshop, it's surreal to see a team of 50 people actually […]

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