Should political figures be fashion models? We don't do a lot of controversial printing at Hotcards. Most of our customers, like the majority of print advertisers, don't go in for attaching their names to something scandalous. Edgy? Sure. But scandalous? Rarely. Academically speaking, however, it's always interesting to consider the moral and ethical implications of a print design. This week, the whole country is talking about the huge Barack Obama billboard in Times Square. A political campaign ad? Nope! It's an ad for Weatherproof Garment Company, featuring a huge image of Obama in a Weatherproof jacket, next to the slogan, "A Leader in Style." The image, depicting Obama in front of the Great Wall of China, was bought from the Associated Press by Weatherproof, who were supposed to get the appropriate permissions to use the image, but apparently didn't think to check in with the Obama administration. The print ad hadn't been up a day before the White House was […]
You asked! Recently, several blog readers have asked the same question: what do I need to do to put together a print campaign? What kind of collateral should I design? To provide you with an in-depth answer, and a walk-through of all the different pieces a strong campaign needs, we put a feature article on the subject up here. Enjoy! And if you have any other questions about designing for print or printing, in general, don't hesitate to ask!
Recession-conscious print promotions. The back-to-school spendfest that marks the end of summer is the second-largest consumer blitz of the year, after the holiday season. But this year? Less kids are going to college, and according to market-surveyors, more kids are going to be wearing last year's gym shoes. According to a feature in AdAge this week, spending per family on school supplies will be down 8% this year, which means down, approximately, fifty bucks per family. So does this mean retailers should be advertising less? Nay. Rather, the challenge is to advertise differently. Instead of creating back-to-school print ads that look like posters for a rock concert or a Disney sitcom, the focus this season has to be on savings, and making the most of your money. Postcards and door hangers will be a valuable resource for getting the word out about special sales and bargain offers. The ad campaigns that will do the best this season are those that […]