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Calendar Ideas to Print for Your Hilarious Free Calendars

Calendar Ideas to Print for Your Hilarious Free Calendars

Of course, you want your giveaway calendar that you print to be way cooler than that other guy's. You know that guy. He's that guy that is always kissing up to the boss and gets the great sales bonuses because of it. Yeah, “that guy.” It is time to totally outdo that guy with spectacular free calendars that feature your name and phone number for your clients. You don't have to buy a lame stock calendar. Print a cool calendar. Give them away for free. Bury “that guy” in sales this year. The Calendar from Hell Okay, maybe not a calendar from Hell, exactly, more like graveyard. How about your free calendars featuring zombies this year? Every month features a zombie in a new and interesting pose in print. February is a month for Valentines and zombies like to hook up, too! Pose your zombies proposing marriage or loving a tasty bite of human flesh with hearts all around. A […]

Lots of Stuff Cooking @Hotcards!

Lots of Stuff Cooking @Hotcards!

Hotcards is better than ever… just ask our Moms! Hotcards has a new goal: to reinvent the printing industry. Just wait and see what we have to announce to the world over the next couple months! Seriously, you've got to come back and visit. As we prepare for this epic journey, we first needed to snag a new office to hold the ever-growing DreamTeam. As they say, Happy Team = Happy Customers! Also, if you don't already, make it a point to “like” us on Facebook, follow us on Twitter (@hotcards) and Instagram (@hotcards)!   When you walk through our doors to pick up your order (if you're local), you walk through a long hall with magical lights and mood improving music.   Next, you make the turn from the long hall and enter our storefront. You open the HUGE glass doors and are now welcomed by the happiest people in the world greeting you with a Kool-Aid smile and […]

Top 10 Redesigns logo of 2012

Top 10 Redesigns logo of 2012

Logos are the expression of a complex idea in simple terms which immediately strike the attention of the onlooker. There are many logos that we associate with immediately; however, many such logos have presently undergone redesigning to give it a modern touch while keeping intact the original design. Here are ten such top redesigns of logos in 2012 American Red Cross logo This has probably been one of the most renowned symbols that flash across during disaster or emergency situations, known as the American Red Cross. The corporate identity of this NGO is the first aid symbol which was used for decade’s altogether. However, this year, the logo has been given a dynamic edge by encircling the red cross in a white 3-D badge with American Red Cross written on the side in grey in place of the black lettering. Windows 8 Logo The Windows 8 logo has probably been the most talked about logo that has been redesigned from the iconic multi-color logo which has been the […]

Political Printing for 2012

Political Printing for 2012

Political campaigns utilize a variety of printed sources to spread their message. The idea is to introduce and popularize the candidate across the mass audience. Political printing is extensively used in campaign promotions. It includes direct mails, pamphlets, stickers, door hangers, T-shirts and other merchandises. Many companies specialize in printing campaign material, which get more and more active falling elections. Predicting the trends for 2012, political printing is likely to be used more extensively this year. Political campaigns are completely focused on trying to personalize the potential voters with the candidate. Political printing is thus adopted in attempt to reach everyone possible. Be it any elections, building a successful campaign is a long process; starting right from introducing a new candidate, followed by building a strong reputation, and at last, pursuing the people to vote in favor of the party. The printing material for the campaign is usually produced within a six week period, long before the elections. The selection […]

3 Reasons Print is a More Effective Advertising Medium Than the Web

3 Reasons Print is a More Effective Advertising Medium Than the Web

The world the internet has ushered in has brought with it plenty of ways to make our lives easier. Whether that's doing our grocery shopping or discovering our new favorite band, it's quite amazing what we've been able to achieve. But it's not all good news. Thanks to the sheer number of advertising methods the web offers, it's actually making certain promotional methods less effective, simply due to over-saturation. When everyone is advertising with web banners, everybody starts to ignore them: it's simple common sense. Some people believe that our devotion to the web has made us forget some of the more traditional methods of reaching new audiences – like print for example. However all you need to do is browse for print companies and you'll soon see that there are plenty still alive and kicking. And in fact, using print could be better than going purely online. Why? Because the web is so packed with promotion, the world of […]

Design, Design, Design

Design, Design, Design

One designers take on the current state of graphic design and the common shortcomings of many new designers. I'm going to start this by giving the definition of Fundamentals: Forming or serving as an essential component of a system or structure Notice, if you will, the word ESSENTIAL. In relation to the design and print world, you can not achieve a printed piece without the essentials… unless of course you just get lucky. For the past few years the graphics world has been turned on its ear. What used to be a very strict community of happy elitists who were very quick to scoff at any file that's not prepared and packaged exactly by the book is now populated by do-it-yourselfers who have figured out that with a cheap desktop computer and some pirated software, they too can be a graphic designer. “Never mind resolution, bleed, overprint, spot, process and post script,” they cry… “These things are meaningless and obsolete,” […]

Don’t Forget Graphic Design Fundementals

Don’t Forget Graphic Design Fundementals

One designers take on the current state of graphic design and the common shortcomings of many new designers. I'm going to start this by giving the definition of Fundamentals: Forming or serving as an essential component of a system or structure Notice, if you will, the word ESSENTIAL. In relation to the design and print world, you can not achieve a printed piece without the essentials… unless of course you just get lucky. For the past few years the graphics world has been turned on its ear. What used to be a very strict community of happy elitists who were very quick to scoff at any file that's not prepared and packaged exactly by the book is now populated by do-it-yourselfers who have figured out that with a cheap desktop computer and some pirated software, they too can be a graphic designer. “Never mind resolution, bleed, overprint, spot, process and post script,” they cry… “These things are meaningless and obsolete,” […]

Cool Piece of Printing History

Cool Piece of Printing History

From the Ministry of Type With the wealth of information we find online, it can seem like there's very little to be had from other sources. But every once in a while, I'm reminded that print is still replete with more words, wisdom, and history than we can yet uncover on the internet. Such a reminder came today in the form of a post on “The Romance of Printing” from the equally romantically titled, Ministry of Type. Blogger and all around good thinker Aegir Hallmundur brought my attention to a great old print proto-net titled The Wonderland of Knowledge. From The Wonderland of Knowledge, Aegir scanned a no less than 23-page-long survey of printing history and techniques. Check it out, and check out these great excerpts from the 1930s publication: “For many thousands of years every book that was produced had to be written by a scribe. Then, at last, someone thought of using type, and so changed the world.” […]

8 Ways to Use Print Campaigning to Win the Youth Vote

8 Ways to Use Print Campaigning to Win the Youth Vote

Although most people my age consider themselves political, few of them get it together to actually get out there and vote on Election Day. What can your campaign do to appeal to younger demographics? For most Democrats, the 2004 Federal Election was a wee bit disappointing, to say the least. Those of us in the printing industry were particularly disillusioned, as we knew that the electronic voting trend was trouble from the start. If you were one of the many (but still too few) young people that is passionate about politics, one of the questions that probably weighed most heavily on your mind in the days of post-election ennui was “what happened to the youth vote?” Although there were a lot of us that came out, there weren't enough to stop us from wondering: what's it going to take to break young voters out of the somewhat disturbing combination of political enthusiasm, but voting apathy? Since 2004, there has been […]

Print Advertising: Simple, Effective, Irreplaceable

Print Advertising: Simple, Effective, Irreplaceable

As political campaigning evolves online, don't forget that political printing needs to evolve along with it. Failing to cover all your bases can leave you between a blog and a hard place. Political campaigns have always relied on print advertising to get a candidate's name and message out to the voters. Over the years, radio, TV, and now the internet have all had their chance to step in and contribute. However, time and time again, print advertising has proven itself to be the most effective form of voter contact involving the least amount of potential for embarrassment. Thank goodness for the interwebs! Without it, we could not follow Hilary Clinton's every move, nor could we enrich our personal databases of political trivia with the latest campaign blogging scandal. From the perspective of campaign management, online campaigning is a bit of a mixed bagged. Sure, it's a new, very effective medium for reaching voters, but in its very newness, it tends […]

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