posters

McDonald’s Hosts Idol-Style Competition for Employees

McDonald’s Hosts Idol-Style Competition for Employees

Is the age of the corporate reality show upon us? Is McDonald's giving employees business cards now? Not exactly. But the fast food giant – which has often taken flak for defining the 'Mcjob' – isn't as indifferent to employees as you might think. For the third year in a row, McDonald's is running its Voice of McDonald's event, an American Idol-style singing contest that any employee the world over can enter. The last two years of the competition – previously an internal affair – have been so incredibly successful that McD's is going viral with the event. Videos profiling the finalists will be posted online today, and viewers will be able to vote on their favorites. Once the national winners are declared, twelve global finalists will compete at the McDonald's 2010 Worldwide Convention in Orlando. Last year, the competition was far and away the highlight of the convention, hence, the effort to bring it to the public. While McDonald's […]

Cairo Is For Printers

Cairo Is For Printers

Less babble, more pics! You know what the problem is with writers? Sometimes, we write too much. We vote in favor of typography-heavy posters; we force designers to resize fonts to fit all our copy into brochures; and when it comes to blog posts, we tend to go on and on and, uh, on. Over the last couple of weeks, I've been posting about the print design and advertising I saw on the streets of Cairo, but what I haven't been doing is putting up many pictures. Not very interesting or proper, since Cairo's skyline is one of the most fascinatingly billboard-heavy skylines I've ever seen. So without further ado, please enjoy Cairo in Print:

Walmart Launches Printing Services

Walmart Launches Printing Services

A cold shiver runs up my spine… I can remember, years ago, when Walmart first began its big box takeover of the small, locally-owned and operated retailer. At the time, commercial printers would jokingly say, “Whew, good thing they're not selling printing!” Ha ha. On Friday, Walmart announced that it would begin to offer on-demand printing services for small businesses in Canada. In conjunction with PNI Digital Media, Walmart photo centers across Canada will now provide print products such as business cards, brochures, and posters, that can be designed and ordered online using PNI's Digital Media Platform. This isn't happening in the US yet, but one can only assume that Walmart is using Canadian outlets as a testing ground for this new service offering. And what can a printer do but sigh heavily and hope that customers running small businesses won't make the switch? In our industry's current quagmire of weak-economy-meets-flailing-business-model, prices are lower than ever before, with many printers […]

Get To Know Our Print Designers…

Get To Know Our Print Designers…

This week: Glen Infante! Browsing around Inkd the other day, I couldn't help but notice that they've got some great space for designers to share details about themselves, and I thought, why don't we do this on Hotcards.com? Because you knew we had an awesome design team, right? The question is, who ARE the lovely people who create your business cards, brochures, posters, and album artwork? First up on our list is Glen Infante. Glen has been with Hotcards since 2006. His graphic design style is diverse, but pay particular attention to the stuff he does on CD inserts and event flyers. If there's something cool happening in Cleveland's music scene, look for Glen's work there. His portfolio website is here. “I post all my worthy artwork there weekly,” Glen says, “(well, I try to at least).” Glen's talents also flow into his support for the Cleveland Cavaliers. Check out lebron2010.com for the story of how Glen is using print […]

Olympic Print Advertising

Olympic Print Advertising

Olympic Print Advertising The Daring! The Drama! The Digital Age! The Olympics are a big deal for athletes, but just maybe, they're an even bigger deal for advertisers. Once every two years, you suddenly have a global audience at your feet, and the opportunity to run a campaign of TV, digital, and print advertising that will be seen around the world. In this frenzied climate, a lot of crazy things happen. New brands introduce themselves to the world. Cross-border miscommunications cause tempers to flair. Massive ad campaigns disintegrate overnight, and guerilla marketers that are anything but 'official Olympic sponsors” seize any chance to capitalize on the major event. This year more than any other, advertisers have been funneling budgets away from TV and print advertising, and towards digital media. And why not? It might very well be the only time of year when advertisers can flood the internet with an ad that barely needs to be targeted. Idealistically, we can […]

Barack Obama, Friend to Print Designers

Barack Obama, Friend to Print Designers

Half super-cool, half folksy grassroots, the print designs of Barack Obama's campaign are next under the lens in our review series. You can blame it on the internet, on customize-your-life reality shows, or just on the changing times, but it's a fact that we, as a country, are becoming increasingly design-conscious. Everything's gotta look good, and that includes our President. With this in mind, it's interesting to note that out of all the candidate's running for a shot at the White House, Obama seems to be the only one that's not just message-concious, not just building-the-culture-conscious, but actively design-conscious. The Obama campaign's print designs come from the other side of the spectrum to Clinton's classic styles. His campaign signage is all very cool, very modern, and as such, very appealing to design snobs like myself. At the same time, Obama rallies are generating the biggest turnout of homemade signage of any of the candidates. This contrast creates the comfortable blend […]

Assessing the Print Designs of the Presidential Frontrunners

Assessing the Print Designs of the Presidential Frontrunners

The first in this series of reviews will assess the print strategies of the Hillary Clinton campaign monster. Waaaaaay back in the early legs of the presidential primary campaign trail, most of the print advertising being done for candidates was fairly generic. Now that this election season is all grown up, though, campaigns are beginning to define their culture. It seems like the perfect time to have a look at the print design decisions being made by the frontrunning candidates. Hillary Clinton Hill the thrill. Hill the pill. Hill the one with the highest bills from printers, no doubt. As much as the Clinton machine has brought the battle online, they're still not afraid to put a sign on every surface and in every hand, wherever the Hillraiser bandwagon goes. The Clinton campaign has got a classic style going, sticking closely to the red, white, and blue that's a solid bet when your out to capture hearts and minds. Campaigners […]

Full Color Printing: Political From Way Back in the Day

Full Color Printing: Political From Way Back in the Day

If you want to throw your voice into the political ring, low cost printing can be the best way to take the word to the street, at a cost suited to the independent activist. In what's shaping up as the most voter-driven election race in recent history, low cost printing may prove to be as influential as the internet in spreading the ideas and positions of the average person. After all, we can't all be computer geniuses just yet. Sometimes shouting from the rooftops and rousing the masses requires the services of a low cost printer. Over the last couple of weeks, the eyes and blogs of pundits have been semi-languidly fixed on the kafuffle surrounding the “anti-Hillary” video circulating on Youtube. All various and sundry political camps denied having anything to do with it, and as per the dictates of Youtube etiquette, a similar, albeit less well-constructed, video featuring Barrack Obama quickly found its way into the realm of […]

Signs vs. Stickers, or Mainstream vs. Grassroots Politics

Signs vs. Stickers, or Mainstream vs. Grassroots Politics

Politics. Power. Propaganda. Why can't we all just get along? (And if we did, what would happen to the print industry?) A funny little story came down the pipe this weekend from Glendora, California. To the untrained eye, it might seem like this tale is about grassroots politics, but for those of us in the industry, it's all about printing. The story goes that Glendora City Councilman, Gary Clifford, was campaigning for reelection using, as many politicians do, yard signs. Two teen activists, Keleigh Marshall and Christina Giammalva, took exception to the Councilman's signs, as Glendora law, passed by Clifford himself, doesn't allow political campaign signs on public property. In response to Clifford's sign campaign, the girls started a campaign of their own, having stickers printed reading “This sign violates Glendora city ordinance.” The girls went around and slapped their stickers on Clifford's signs, until he eventually had them arrested. Likelihood of prosecution will probably be based on whether or […]

Bitnami