poster printing

Printing Tips From Your Political Representatives

Printing Tips From Your Political Representatives

Space-saving is for non-winners. Ever since the big bailout made our governing body famous for printing money, inquiring minds have been turning to Washington for printing tips. How shall we print? Why shall we print? What is best to print? Gawker reports that in recent days, opponents of the health care bill have been bringing copies of the bill to debates printed single-sided, and in an extra-large font. These printing choices are made to visually demonstrate how epically huge the health care bill is, and what a majorly big overhaul it would be for the entire country. Of course, the flipside of the story is that supporters of the bill could print it double-sided, in a tiny font, on a page with no margins, to give the impression that it was a small document, and hence, any changes would be relatively innocuous. Political printing's lesson of the day? Size does matter. If you want to make a big impact, create […]

Print Promotions For Halloween

Print Promotions For Halloween

A pocket of consumer enthusiasm in a slow economy. What's your favorite thing about Halloween? No! Don't tell me! Is it dressing up? Making a cool costume? Carving pumpkins? Going to a great party? Or maybe taking the kids out trick or treating? Whatever you love best about Halloween, you're in luck. Even in the midst of our sluggish economy, everybody's ready to have a great time this season. Which means all you businesses out there have got to get a move on those Halloween print promotions. Restaurants, bars, or other venues planning parties should already be printing invitations, posters, jumbo postcard mailers, and on-site signage for the big event. People start planning what they're going to do with their spooky night (and weekend) weeks ahead of time, so if you want you're event on the calendar, advertising starts last week! Event caterers and event planners should also be busy printing business cards, brochures, and flyers advertising their Halloween-related services. […]

On Labor Day, Hug a Union Printer

On Labor Day, Hug a Union Printer

Great moments in printing history. Ahh, there's nothing like a four-day week. But did you know that Labor Day got its start thanks to union printers? It's true. Way back in 1872. The Toronto Typographical Union went on strike to demand a 9-hour workday and Sundays off. The movement garnered massive public support. Unfortunately, at the time, unions were still illegal in Canada, and many of the strike organizers were arrested. It seemed like a grim day for the labor movement. However, the arrests led to tons of protests across Canada, and the Canadian government finally had to agree to abolish its anti-union laws. To celebrate, Canadians began to take a day off for labor union parades. In 1882, American labor leaders brought the celebration to the U.S., and it stuck (the holiday, at least, if not the celebration of unionized labor). So there you have it. The beginning of union printing also led to the birth of one of […]

How Print Advertising Could Help the Health Care Debate

How Print Advertising Could Help the Health Care Debate

There is such thing as too much information. In a recent video for Time.com, Ze Frank said that we're not having a health care reform debate, we're having a health care argument. And what happens in an argument? Upset people say a lot of different things, many of which are untrue, half-true, or contradictory. More and more, it seems that the average person is feeling overwhelmed by the issue of health care reform. So much conflicting information is zipping around out there that people don't know what to believe, and more than that, they're not sure what the point was to begin with. A recent article on AdAge pointed to the crux of the problem – the White House is trying to sell a product – health care reform – unfortunately, the team that made the Obama brand so strong in 2008 is now doing a terrible job advertising this latest offering. Marketing 101: nobody's going to buy if they […]

Obama Joker Poster Printing Controversy

Obama Joker Poster Printing Controversy

Why so serious? It's a rare enough thing for a poster to make news. During the presidential election campaign, Shepard Fairey's HOPE poster became a pretty big deal, as did a herd of spin-off poster printing. Now, months later, another Obama-inspired poster is taking L.A. by storm, and hitting the national news. All summer, an anonymous artist has been pasting a kinda-grusome spoof poster up around the Los Angeles area, of President Obama in Heath Ledger-style Joker makeup, labeled with the tag “Socialism.” The poster has become, for many, one of the key icons of this summer's debate over health care reform. And more than that, it's been called both a racially charged image, and conversely, an obviously-not-race-focused, tongue-in-cheek political statement. What do you think, blog readers? What does this summer's big poster printing scandal mean? Who is it helping? Who is it hurting? And why is it standing out as so reactionary amongst the host of politically satirical printing […]

Great Summer Festival Poster Printing

Great Summer Festival Poster Printing

A.K.A. Fun with Typography Although it's not official, there's something about June 1st that just feels like the start of summer. All the big summer movies are coming out, BBQ season is in full effect, and music-lovers are planning for one of the best parts of the season – summer music festivals. Woohoo! Dozens of bands, sunshine, happy people, cold drinks, and of course, awesome festival poster printing! Although many festivals sell out before you get a chance to hear about the lineup, poster ads are still a must for any festival. Here are some of the best of the summer (and spring, if you want to get all technical): Seems like it falls on print designers with a knack for typography to design most of these posters. Although one of the major unwritten rules of print advertising is to keep the words you put on the page to a minimum, the big draw of festivals is that there be […]

Good Print Design Isn’t Always Pretty

Good Print Design Isn’t Always Pretty

And event promotions are most at risk. I was just reading a post on designing collateral for small businesses over at Orange Envelopes. Author John Heaney made the point that pretty much all designers can create things that are pretty. The problem is that pretty doesn't always equal effective print design. In design, it's too easy to become dazzled by style, and to forget about substance. No matter how good-looking a design is, it can be a fail if, as Heaney lays it out, it: Doesn't support the brand it represents. Doesn't gel with the end-goals of the company. Doesn't actually get a message to the audience. Doesn't fulfill the project brief. Doesn't contain anything of substance, despite being incredibly sexy. Heaney's post got me thinking about a lot of the posters, flyers, and club cards I see advertising DJ productions and other music events around town. And I'm not just talking about my town. I'm thinking of the print […]

Print/Design Posts of the Week – Swine Flu Edition

Print/Design Posts of the Week – Swine Flu Edition

Because if your printer can't keep you informed, who can? I know there's a lot of you out there depending on this blog for all your news, so I felt like I had no choice but to do at least one terror-inducing post about the latest potential pandemic. As it turns out, Swine Flu and print design have a lot in common. You can't have a really solid, widespread pandemic without posters and billboards and newspaper front pages plastered with warnings and updates and all that good stuff. Of course, I admit that when it comes to scaring the largest possible number of people, the internet has print beat, hands down, but that being said, here are some of the greatest posts from around the web this week that mark the meeting points between Swine Flu and printing. It begins with the need for poster printing. Do-it-yourself stuff, like these downloadable PDF files from the California Board of Education remind […]

Ridiculously Aggressive Tax Day Tea Bag Protest Signs

Ridiculously Aggressive Tax Day Tea Bag Protest Signs

Usually we're big supporters of signage… …but some of this stuff makes me wonder what people are thinking. This week, amid Tax Day fervor, protests against tax hikes and the stimulus plan, inspired by The Boston Tea Party, have been sweeping the nation. Literally HUNDREDS of people have been congregating in various states, waving signs and engaging in collective bursts of teabagging. Which sounds hilarious, I know, but mostly seems to involve flinging bags of Lipton into giant vats of water. And in truth, the tone of the protests has been distinctly un-funny. Many of the signs and posters on display today have a grim, and often, aggressive tone. I'm not going to put any pictures up here, or list any of the slogans, but check this page on the Huffington post for a detailed gallery if you want to see for yourself. Interestingly, these protests seem to feature mostly handmade and desktop printed signs, with very little professional full […]

Print / Design Posts of the Week 8

Print / Design Posts of the Week 8

Best of the printer-fied web this week. This week's offerings are the usual blend of print stuff, design stuff, and end-of-the-world type stuff… Hot Tips on Cool Printing is the newest section of Hotcards.com. Looking for design ideas? Not sure how to go about printing a particular product? Check this section for prepress tips, design ideas, and walkthroughs of the printing process. Ah, there's nothing like some shameless self-promotion to start the day. Print your own newspaper? Maybe it's the solution to the industry's woes, but it's been tried before. Even radio, it seems, once attemped to launch a print-it-yourself service. Meanwhile, commercial printing is still going strong. As long as crazy guys like Penn and Teller want building-sized supergraphics of themselves, our industry is safe. Uh, right? Print CEO reviews the impact of the stimulus plan on the printing industry. Nothing to write home to mama about 'cept another bleak forecast that digital media is poised to replace print. […]

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