postcards

Buffoonish Design Mistakes.

Buffoonish Design Mistakes.

I've gotta be honest, nowhere that I've ever worked would be capable of putting out something this immensely ridiculous. The people are too smart. Too many people eyeball everything before it makes it out the door. And again, people are too smart. But Luckily, the world is populated by people who care so little about their work – that their work makes great fodder for my blog posts! So there's plenty of work out there to laugh at. Pepsi doesn't seem like a company floating in incompetence, but someone had to be sniffing glue when they ok'd this layout. Can't say that people being taken aback by the gratuitous word "rape" necessarily surprises me, even if it is technically an "a". What's actually missing in this ad? Well, the art directors IQ for one thing.   The family that hangs together, dies together. Reassuring imagery at a place that's devoted to healing people. Pepsi again. This time revealing a hatred […]

3D printing. The possibilities are kinda, sorta endless.

3D printing. The possibilities are kinda, sorta endless.

On the one hand, the advent of 3D printing is a little overhyped. It's not as though there's a personal 3D printer out there that can readily spit out anything your heart desires as though you're a futuristic George Jetson clone… yet. But the applications, for anyone who's made of money and in possession of various materials in abundance, are pretty much wide open. There's a little movement in regards to home use, but the real action, thus far, is in the various applications of this on the industrial side. We're in early days, to be certain, but there's no shortage of players seeking to take part in the space. A Chinese company just produced and erected ten homes using a 3D printer. Disney researchers printed a teddy bear and medical researchers are moving closer to the ability to print human organs. It's somewhat mind boggling, really. From airplane builders to auto manufacturers, everyone with money and vision is utilizing […]

Why Political Printing is a More Effective Advertising Tool Than The Web

Why Political Printing is a More Effective Advertising Tool Than The Web

The internet is essentially a highly-developed library, where access to any and all information is readily at hand to anyone who can be bothered to look for it. It’s truly a wonder. But look closer, and the web is essentially a series of sophisticated algorithms predicated on the delivery of advertising messages. In fact, there’s such a glut of advertising that people have learned to tune it out. I mean, quick, name a banner ad that has stuck in your memory? You probably can’t. And you’re not alone. It would take something just short of a miracle for an online ad message to stand out, let alone stick. By contrast, print campaigns are generally delivered right to the customer by way of direct mail or other means. When you employ post cards, flyers or other means of print promotion, you’re delivering your sales message directly to your potential customer. And if the piece is well-designed, you’ll have at least a […]

Political Printing – Circa 2014

Political Printing – Circa 2014

The 2014 Political Season is here. Print is more relevant than ever! If there are a few things that political candidates of all stripes can agree upon, it's a fondness for their own names and for winning elections. And as we appear set once again to enter the "silly season" that is political campaigning, we can be assured that the barrage of direct mail pieces, postcards, brochures, signs, flyers, t-shits and assorted other political printed matter is soon to be falling like rain. It's all about building name recognition and engaging in persuasion, with every last candidate staking out a selling proposition that, while not necessarily unique, he or she perceives to be one which will gain them the highest percentage of the voting electorate. And this season is a mother lode for the printing business, which is none too eager to avail itself of the largesse brought on by this ceaseless need for political matter. The aim of a […]

Full Color Printing: Political From Way Back in the Day

Full Color Printing: Political From Way Back in the Day

If you want to throw your voice into the political ring, low cost printing can be the best way to take the word to the street, at a cost suited to the independent activist. In what's shaping up as the most voter-driven election race in recent history, low cost printing may prove to be as influential as the internet in spreading the ideas and positions of the average person. After all, we can't all be computer geniuses just yet. Sometimes shouting from the rooftops and rousing the masses requires the services of a low cost printer. Over the last couple of weeks, the eyes and blogs of pundits have been semi-languidly fixed on the kafuffle surrounding the “anti-Hillary” video circulating on Youtube. All various and sundry political camps denied having anything to do with it, and as per the dictates of Youtube etiquette, a similar, albeit less well-constructed, video featuring Barrack Obama quickly found its way into the realm of […]

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