positively print

Positively Print: The Print Campaign to End All Print Campaigns!

Positively Print: The Print Campaign to End All Print Campaigns!

Or, er, to kickstart a new era of print campaigns, as it were… What's so great about print advertising? If you had to explain printing's role in the publishing, advertising, news, and events worlds to, say, someone from another planet, what would you say? That's the question the bigwigs over at (deep breath) The Printing Council, Printing Industries of America, The Association for Suppliers of Printing, Publishing and Converting Technologies, and the National Association for Print Leadership are asking. All these elaborately-acronym-ed print associations have come together to host Positively Print, a contest/campaign “designed to promote the power of print in the media mix.” Positively Print asks companies involved in print production (printers, designers, marketers, creatives of all types!) to create and finance a campaign that promotes the awesomeness of print as an essential element in any advertising campaign. Positively Print is looking for “generic advocacy of print as a communications medium,” however, entries can be part of a branded […]

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