political direct mail

Political Printing – Circa 2014

Political Printing – Circa 2014

The 2014 Political Season is here. Print is more relevant than ever! If there are a few things that political candidates of all stripes can agree upon, it's a fondness for their own names and for winning elections. And as we appear set once again to enter the "silly season" that is political campaigning, we can be assured that the barrage of direct mail pieces, postcards, brochures, signs, flyers, t-shits and assorted other political printed matter is soon to be falling like rain. It's all about building name recognition and engaging in persuasion, with every last candidate staking out a selling proposition that, while not necessarily unique, he or she perceives to be one which will gain them the highest percentage of the voting electorate. And this season is a mother lode for the printing business, which is none too eager to avail itself of the largesse brought on by this ceaseless need for political matter. The aim of a […]

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