pamphlet printing

In 2010, the Democracy of Print Remains Vital

In 2010, the Democracy of Print Remains Vital

And the internet can help, too, I guess… Often, printing and information technology are pitted against each other as enemies. Isn't printing being murdered by the internet? Isn't the internet destroying information quality? But print and the web aren't enemies. In fact, they're natural friends, and a recent talk given by Carl Malamud reminded me of just that. Malamud is a public domain advocate, known as “the rogue librarian.” In a speech at the Government 2.0 Summit in Washington this past September, he spoke about the history of the U.S. Government Printing Office. The speech focused on how essential printing and public record were to the development of the U.S. democratic system. Today, Malamud says, we can continue to allow the democratic process to evolve by using the internet to do the same thing that printing has done over the last century or so – increase access to government, to legal process, to regulatory bodies, and hence, to the average […]

Ron Paul NH Mailer Print Design Analysis

Ron Paul NH Mailer Print Design Analysis

Too much copy is the equivalent of no copy at all. Whether or not New Hampshire will hold its primary in December has yet to be determined, but at least one Presidential hopeful is wasting no time in getting down to some serious full color print campaigning in the Granite State. Today, excellent prez election campaign tracker, New Hampshire Presidential Watch, posted a photo series depicting a massive 12-page pamphlet mailer that the Ron Paul camp will be sending to every registered Republican voter in the state. On a personal level, I like the mailer. It takes great advantage of the benefits of full color printing. Each page focuses on a different topic, and combines large headlines and busy graphics with detailed copy. If this was a perfect world, a world filled with careful and committed readers, I would say the pamphlet was ideal. Unfortunately, it's not a perfect world, most people don't like to read, and on a professional […]

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