outdoor printing

Giant Print Ads Tell the Story in Bolt Movie

Giant Print Ads Tell the Story in Bolt Movie

Animated print campaigns, anyone? Although it probably doesn't stand a chance against Wall-E, the animated kids' film, Bolt, is getting lots of attention thanks to an Oscar nomination, so I figured I'd check it out…with my, er, nieces and nephews, of course. The movie was cute, and what really impressed me was its great use of print advertising. Bolt is peppered with huge outdoor signage in the form of vehicle wrap printing, billboards, and massive banner printing, all advertising the TV show that the main character, a dog named Bolt, stars in. I love seeing print designed not just for film, but for animated film. Visually, it's such an effective way of communicating a concept. Print has always been used to do this in live action film, and of course, on the news, but now it's made the transition to animated film, and that just goes to show how visually powerful print is, even in a completely digital world. In […]

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