low cost printing

The Glamorous World of Full Color Printing

The Glamorous World of Full Color Printing

And another guest post from yours truly on Deepglamour.com! A big part of what we do at Hotcards is sell printing that's a cut above the average offering of low-cost printers. Our prices might make you think we print on thin paper with dull inks, but that couldn't be further from the truth. Again and again, we've had customers amazed by the quality of the work they receive from us. Brilliant full color on high quality paper, finished with a durable, eye-catching high gloss – it's perfect for everything from event invites and club cards, to concert posters and CD inserts. And that's just our printing. Our amazing design team really brings the full color to full color printing, with print designs that get to the heart of what our customers are looking for. Don't get scared, I'm not just bragging for the sake of bragging. I do have a point. Businesses, event coordinators, and other professionals that come to […]

Print Advertising In Today’s Economy

Print Advertising In Today’s Economy

Saying 'cheap,' without saying cheap. September 2008 is now widely considered to have been the toughest month for the U.S. economy since the Great Depression. But does this mean businesses are spending less on print advertising? Nope. In face, many major brands are ramping up their ad campaigns, and looking to change their image. In times of economic uncertainty, people stop caring about high-end luxuries, brand names, and eco-friendly products. As the economic climate shifts, they start looking for those big posters and banners that say “Save Money!” “Huge Sale!” and “2-For-1 Deals!” In response, many brands, stores, and businesses are having to completely revamp their web, TV, and print advertising to compete for the attention of those thrifty consumers. Instead of talking about 'going green' and planning an extravagant holiday season, advertisers need to align brands with low costs and special discounts. Maybe that's why, at a time when the stock market is struggling, Wal-Mart's stocks, and sales, are […]

Full Color Print Advertising Outdoors

Full Color Print Advertising Outdoors

Learn more about investing in outdoor ad space. This morning, I came across a great example of exactly why it's important to have access to low cost printing, and why top-notch full color print design is a necessity. This video, from the excellent folks over at GOOD Magazine, takes you on a virtual tour through the cost of buying outdoor ad space in New York City. To summarize the video: it's not cheap. Of course, the cost of outdoor advertising varies depending on the city, the demographic, the population density, and your marketing vehicle of choice, but one constant remains: when advertising outdoors, the cost of design and printing with be far less than the cost of buying ad space. If you're trying to budget, the best thing you can do is find a low cost printer. The worst thing you can do is try to skimp on design. With the overwhelming amount of outdoor advertising that assaults the senses […]

HOW Design Conference – Sunday, June 10th

HOW Design Conference – Sunday, June 10th

First Hotcards update from the HOW Design Conference. The conference got off to a great start today. Me and Shontal were up pretty early finding our spot and getting oriented. There are a lot of people here already. It looks like it's going to be a crazy couple of days. Here's Shontel, hard at work getting the booth set up while I take pictures. At first, it looked like there was going to be a lot to do, but set up was really quick and easy. Check out the slick signage! We are, indeed, the only low cost full color union printer in that nation. I think a lot of designers are going to be happy to find out how cheap full color printing can be. As you can see, Shontel is already really excited! Here's me in front of the completed booth in my stylin' Hotcards T-shirt. As you can see, we're big Mac people at Hotcards. We've got […]

Check Out the Brand-New, Redesigned Hotcards Site!

Check Out the Brand-New, Redesigned Hotcards Site!

It's been in the works for a long time, and at last it's here, and better than ever… Welcome one and all to the new, improved online home of Hotcards low-cost printing! Have a look around, get to know the place, and let us know what you think. One of the most exciting new features on the site is the overhauled Political and Union Printing section. Here, we've compiled a library of articles that offer tips and insights into printing for political campaigning. In this same section, you'll also find links to our Political Printing blog, where we track trends in the current election campaign season and discuss hot political topics of the day. Another cool feature that you might want to learn more about is the Hotcards widget, which allows Mac users to track and manage their Hotcards orders from the comfort and convenience of their desktop. If you're just poking around online for some inspiration, have a look […]

Presidential Primaries on MySpace

Presidential Primaries on MySpace

We're playing this election like it will be decided online. The question: will enthusiasm on the web translate into long lines at the polling stations? This campaign season is a study in firsts. Candidates banking on the fact that voters are tired of the hidden agendas of rich old men. Campaign chairmen focusing resources on media that was thought to be irrelevant not a decade ago. An entire nation is counting on the fact that change is coming, but is it all just a game? MySpace made the dubiously newsworthy announcement this week that they would be holding their own presidential primaries on January 1st and 2nd, 2008. The voting will be open to all American members of MySpace, regardless of age (an interesting experiment in itself). The results, once compared with the results of the ensuing primaries, may demonstrate the internet's newfound power to influence and even predict the outcome of elections. Conversely, they may demonstrate a lurching monster's […]

Low Cost Printing is a Cornerstone of Democracy

Low Cost Printing is a Cornerstone of Democracy

The creation of liberal democracy as we know it today is, at least in part, a result of the invention and spread of printing. As such, we may consider printing to be – by it's very nature – a tool of the democratic system. Last week, my colleague Ms. Stewart brought up the topic of using the power of low cost printing to advertise voter support of the current election race. She called this, I believe, “the future of democracy.” As usual, my colleague has brought up an interesting topic while failing to delve into its complexities in such as way as to drive home “the point,” as it were. Admittedly, Ms. Stewart's writings are more often than not muddied by her uncomplicated enthusiasm for our printing services. I can hardly fault her on this enthusiasm, but I am inclined to temper it with my own appreciation for the depth and history of the subject at hand. Which is to […]

Cheap Printing is Good Politics

Cheap Printing is Good Politics

With campaign spending through the roof, you gotta wonder what the rest of the world does to keep the election campaign process under control. I barely have time to stay on top of the news these days, what with the un-graceful fading of the Bush Administration in competition for air time with the election race. And with international news focused on the Middle East, it gets even harder to remember that there's a whole big world out there, full of all kinds of news. But when I hear about a story that's of a particularly interesting nature to printers, I just have to let y'all know about it. So check this out. In the Philippines, they've got election fever just like we do, but there, elections are strictly regulated by Comelec – the Philippines Commission on Elections. Now, Comelec is all about having a “very orderly and fair” elections process, which means they don't put up with no funny business […]

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