invitation printing

Print Industry Calls it Quits Days Before iPad Takeover

Print Industry Calls it Quits Days Before iPad Takeover

We surrender! CEOs come out with their hands up. Three days before the launch of Apple's iPad, positive reviews are pouring in, and the printing industry has officially decided to concede defeat. “Yup,” R.G. Blau, acting president of the International Conventicle of Print Industry Types confirmed the rumors early today. “With the iPad, we feel that Apple has once and for all proven that there is no longer any need whatsoever for books, newspapers, magazines, catalogues, posters, billboards, banners, brochures, or anything of that other stuff that we print.” “It's a sad day for the printing industry, but we also feel some measure of pride at having been defeated by such a worthy competitor,” Hotcards blogger Anne Stewart said at a press conference this morning. “I, for one, welcome our new digital advertising overlords.” Starting today, April 1st, newspapers and other publishers will begin to close up shop, followed by printing technology providers from Xerox to Heidelberg, and finally, small […]

Print Promotions For Halloween

Print Promotions For Halloween

A pocket of consumer enthusiasm in a slow economy. What's your favorite thing about Halloween? No! Don't tell me! Is it dressing up? Making a cool costume? Carving pumpkins? Going to a great party? Or maybe taking the kids out trick or treating? Whatever you love best about Halloween, you're in luck. Even in the midst of our sluggish economy, everybody's ready to have a great time this season. Which means all you businesses out there have got to get a move on those Halloween print promotions. Restaurants, bars, or other venues planning parties should already be printing invitations, posters, jumbo postcard mailers, and on-site signage for the big event. People start planning what they're going to do with their spooky night (and weekend) weeks ahead of time, so if you want you're event on the calendar, advertising starts last week! Event caterers and event planners should also be busy printing business cards, brochures, and flyers advertising their Halloween-related services. […]

One Last Piece of Political Printing

One Last Piece of Political Printing

Behind the scenes of history, there's always a printer. It's a new year, and the Presidential elections may be long decided, but there's at least one piece of political printing still in the works. Invitations needed to be printed for Barack Obama's inauguration January 20th. And this time around, choosing the printer, the direct mailer, the paper supplier and the ink supplier for the job took on historic proportions. Chosen for the job of printing the 1 million invitations was New York printer Precise Continental. The New York Times ran a feature piece on the selection. Precise Continental were apparently chosen over competing bidders because they are, like Hotcards, a union printer, and certified by the FSC. Want the stats on this epic project? Check 'em out: Colors: Black and gold. Typefaces: Modified Shelley Allegro and Kuenstler. Ink: Supplied by BuzzInk, in Chicago. Paper: Classic Crest Recycled Natural White, by Neenah Paper. The invitations have been the same since Harry […]

The Glamorous World of Full Color Printing

The Glamorous World of Full Color Printing

And another guest post from yours truly on Deepglamour.com! A big part of what we do at Hotcards is sell printing that's a cut above the average offering of low-cost printers. Our prices might make you think we print on thin paper with dull inks, but that couldn't be further from the truth. Again and again, we've had customers amazed by the quality of the work they receive from us. Brilliant full color on high quality paper, finished with a durable, eye-catching high gloss – it's perfect for everything from event invites and club cards, to concert posters and CD inserts. And that's just our printing. Our amazing design team really brings the full color to full color printing, with print designs that get to the heart of what our customers are looking for. Don't get scared, I'm not just bragging for the sake of bragging. I do have a point. Businesses, event coordinators, and other professionals that come to […]

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