hollywood sign

Will the Hollywood Sign Become Ad Space?

Will the Hollywood Sign Become Ad Space?

Just when you thought it couldn't get more po-mo. One of the most famous pieces of typography on the planet earth is the Hollywood sign. The giant block letters in the hills above Hollywood are iconic, but apparently, that doesn't make them indispensible. Turns out the owners of some of the land around the sign, Fox River Financial Resources, have been trying to sell the land for two years. Luckily, the whopping $22 million price tag has kept the property on the market, and out of the speculative gazes of developers. Now, Trust for Public Lands, a conservation group in California, has struck a deal with Fox River to buy the land for $12 million, turning it into a nature preserve safe from condo builders. Apparently this whole recession? Bad for developers, good for non-profits (at least when it comes to buying at sympathetic rates). Still, $12 million is no small potatoes. In an effort to raise money for the […]

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