Design inspiration for a green planet. What is it about the color green that is so inspiring? Yes, it comes out in green beer and even dyed green rivers on St. Patrick's Day, but it's more than that. It is the ultimate color representative of the natural world, and the descriptive word itself has also become synonymous with ecological stewardship. Nowadays, green printing and green design are everywhere. They can even start to feel a bit played out. But before you succumb to ennui, and in honor of St. Patrick's Day, have a look at this gorgeous gallery of green textures, backgrounds, landscapes, flashes of brilliance, sharp contrasts, and natural wonders, and remember what makes green so inspiring in the first place!
Can advertising give us an eco-conscience? Last week, I was talking a lot about people getting 'bored' with environmentalism because of the OD they're getting from an overeager business world hyping a 'green' philosophy that's debatably sincere. But print advertising isn't naturally the bane of environmentalism. In fact, advertising is probably one of the best mediums we've got for educating and generating enthusiasm about taking a different approach to how we interact with our planet. After all, if advertising is known for anything, it's known for its ability to persuade. When it comes to environmentalism, the onus is on us to find ways to cut through 'the green fog.' How do we persist in creating communication innovative enough to keep people's eyes and ears open? Reps from the agency that created the WE campaign for the Alliance for Climate Protection recently discussed this issue on NPR – a conversation well worth checking out as these guys are REALLY looking at […]