green branding

Does Earth Day Need A Lesson In Branding?

Does Earth Day Need A Lesson In Branding?

Looking back on 40 years of green thinking. The world celebrated Earth Day last week, on April 22nd, and I noticed that a lot of printers ran special green printing promotions, or blogged about sustainable printing. But I hesitated to post about the day because, for printers, every day is Earth Day. In our industry, we don't have the luxury to ever stop thinking about our environmental impact, to stop learning about how we can reduce that impact, or to ignore our role as environmental stewards. That being said, an interesting question might be: what can printers do to improve the experience of Earth Day in their communities? It's a great day to hold events like community cleanups, and to share knowledge about environmental issues, but an even more interesting suggestion was implied by an Earth Day article on the AIGA website this year, in which author Phil Patton posed the question: “Why is there no simple single symbol or […]

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