full color printing

Eco-friendly Direct Mail Printing

Eco-friendly Direct Mail Printing

As the printing industry increasingly pushes into environmentally conscious territory, a glaring issue remains in how to tackle direct mail printing. A study fostered by UK firm CC Fat Map appears to provide the answers – as they polled a demographically representative number of UK citizens on the matter. It seems that 46% of respondents are of the mind that unpersonalized printed matter such as leaflets, coupons and samples are egregious affronts to the environment, compared to 20% of respondents taking a similarly dim view of personalized direct mail. It also appears that people are likely to perceive shoddily printed black & white brochures, leaflets, and flyers as 'junk' as opposed to well-designed, professional full color printing. So, essentially, if an advertiser puts forth the effort to design a nice full color piece and has it sorted, addressed and targeted by direct-mail specialists, it runs a far lesser risk of being perceived as 'junk' which is gratuitously harmful to the […]

Don’t need a business card? How about a calling card?

Don’t need a business card? How about a calling card?

I remember my first business card. Being subterranean pond scum somewhere beneath the actual totem pole of success did in fact still provide a way for girls you met at a bar to communicate with you (at work), even when client contact was still rarer than sasquatch sightings. It kind of makes you wonder: What on earth do people who live on this planet, but are not among those designated to be worthy of business cards supposed to do when they need to disseminate semi-personal information? The old writing stuff on the back of a napkin or receipt gambit just screams low rent at the top of your voice. Hence calling card printing. It's cheap, classy as all get out, and anyone can do it. Professional printing services ain't just for businesses anymore. Originally popular in the 1700's, people would request a visit by leaving a calling or visiting card at your door. And to show that you were amenable […]

CMYK Set to Drop One Color

CMYK Set to Drop One Color

Byebye magenta! It's no secret that the printing industry is being hit hard by this recession. Commercial printers are losing huge contracts, print advertising budgets are being cut to shreds, and newspapers and catalogues that have been around for hundreds of years are going online. But we printers are a feisty bunch. And the optimists among us have been saying that when the going gets tough, the tough find innovative solutions. Streamlined processes, new technologies, and corner-cutting strategies have all been introduced to help our industry weather this recession. And finally, the International Cabal of Concerned Commercial Offset Printers has come up with the ultimate solution. As a decisive cost-cutting measure, magenta will no longer be included in full color CMYK printing. Or, as it's now known, CYK printing. This means that full color printing will no longer include reds, purples, pinks, or various shades of brown. After long debate, the ICCCOP made the choice to eliminate magenta because in […]

The Printing Industry in 2009

The Printing Industry in 2009

What to except, from the environment to the economy… Last year, around this time, I put together a retrospective of the greatest moments in printing of 2007. But while I was working on a similar list for 2008, I became much more interested in what's to come in 2009. Not only are we facing an uncertain economic future, the printing industry is in an extreme state of shift. With that in mind, here's a list of the top ten things to expect from the world of printing in the coming year: 10. Let's start with the bad news first. According to economic projections made by industry guru Dr. Joe Webb, approximately 1000 printing businesses in the U.S. alone will go out of business in 2009 – a trend that's expected to continue through to 2012, at least. So that part sucks. But we knew the industry was changing, didn't we? The good news is that businesses who stay fresh and […]

NYE Print Advertising That Stands Out, And Takes A Stand

NYE Print Advertising That Stands Out, And Takes A Stand

This is what two-sided printing is all about. New Year's Eve is the perfect case study for the importance of print advertising that stands out. There are a million parties going on, and every one claims to be the biggest, the loudest, and the most fun. On billboards and sign posts, party printing competes for attention, not just to catch the eye, but to convince passersby to go home, gather up their posse, and purchase pricey tickets in advance. That's quite the tall order. So, to bolster NYE party poster printing, many venues also print handbills that can be pocketed and examined later. This combination poster-handbill printing strategy is a good one, but I was really impressed when a friend brought this piece of print advertising to my attention: The piece of printing starts out looking like a regular handbill. Fun, nothing spectacular, but bright enough to be worth picking up and slipping into your pocket. The print ad gets […]

Ugly Sweaters And Apparel Printing

Ugly Sweaters And Apparel Printing

The true spirit of the season, Hotcards-style. As you know, we print all kinds of different things at Hotcards. Not just postcards and business cards, but stuff like pocket folders, stickers, and vehicle wraps. Now, rumor has it that we might be getting embroiled in some very cool apparel printing and design. What you may not know is that we're kind of fashion experts around here, which means our apparel is going to be the super hotness. And to prove it, Christmas Eve around Hotcards is going to be a showcase of serious style:  

10 Ways Out of Work Designers Can Market Themselves Offline Part 2

10 Ways Out of Work Designers Can Market Themselves Offline Part 2

The Hotcards list continues: 6 – 10 More shameless self-promotion techniques for creative risk-takers who know how to turn downtime into opportunity. 6. Design Cool Websites and Print For Free The worst thing you can do after you lose a job is sit around and mope. You're depressed, but acting depressed just makes you more depressed about being depressed. Give yourself a week or two, and if that new job doesn't come rolling in, get out and put your skills to work pro bono. If you're a tech person, there's probably a million people who've been asking you to help them with building a personal website or solving their computer problems. If you're a design person, how about putting together that CD artwork for your friend's band, or that print collateral you've been promising for your aunt's small business? The logic behind this is that if you keep working, eventually, someone's going to start paying you for it again. By […]

Big Business Converts to Color-Reduced Printing

Big Business Converts to Color-Reduced Printing

Could this be the end of full color printing as we know it? Unilever – a company that prints so many labels and so much packaging that it would make your head explode to take it all in – is in the process of making a major change to the way they print. Using Project Rainbow – no, not the secret government project, a color harmonization program – the company plans to reduce the number of colors it uses on packaging and labels from over 100 to just six. For a company that prints as much as Unilever, this move is going to be a major money saver. And it might just be a green printing solution as well. After all, less ink means less waste, and reducing consumption is always good for the environment. We haven't seen any of the six-color labels hit the shelves yet, and the jury's still out on how consumers are going to react, but […]

Hotcards on Twitter!

Hotcards on Twitter!

Tweet! Hey, have you heard? Hotcards is on Twitter. Now you can keep up with your favorite full color printer 24/7! Come follow us so that we can follow you!  

The Glamorous World of Full Color Printing

The Glamorous World of Full Color Printing

And another guest post from yours truly on Deepglamour.com! A big part of what we do at Hotcards is sell printing that's a cut above the average offering of low-cost printers. Our prices might make you think we print on thin paper with dull inks, but that couldn't be further from the truth. Again and again, we've had customers amazed by the quality of the work they receive from us. Brilliant full color on high quality paper, finished with a durable, eye-catching high gloss – it's perfect for everything from event invites and club cards, to concert posters and CD inserts. And that's just our printing. Our amazing design team really brings the full color to full color printing, with print designs that get to the heart of what our customers are looking for. Don't get scared, I'm not just bragging for the sake of bragging. I do have a point. Businesses, event coordinators, and other professionals that come to […]

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