FSC

Eco-friendly Direct Mail Printing

Eco-friendly Direct Mail Printing

As the printing industry increasingly pushes into environmentally conscious territory, a glaring issue remains in how to tackle direct mail printing. A study fostered by UK firm CC Fat Map appears to provide the answers – as they polled a demographically representative number of UK citizens on the matter. It seems that 46% of respondents are of the mind that unpersonalized printed matter such as leaflets, coupons and samples are egregious affronts to the environment, compared to 20% of respondents taking a similarly dim view of personalized direct mail. It also appears that people are likely to perceive shoddily printed black & white brochures, leaflets, and flyers as 'junk' as opposed to well-designed, professional full color printing. So, essentially, if an advertiser puts forth the effort to design a nice full color piece and has it sorted, addressed and targeted by direct-mail specialists, it runs a far lesser risk of being perceived as 'junk' which is gratuitously harmful to the […]

FSC Certified and Recycled Paper – Which is Better to Use?

FSC Certified and Recycled Paper – Which is Better to Use?

Millions of trees are cut every year to make paper. Deforestation poses a threat to the environment in several ways. Rise in temperature, increase in levels of greenhouse gases in the atmosphere and soil erosion are some of the more evident effects. Frequent flooding due to the lack of trees to absorb excess rain water is also a real possibility. We cannot stop using paper despite the usage of electronic tools and devices having become popular but we can surely work towards minimizing the damage. You can contribute by using recycled paper. In addition, you also have the option of using FSC certified paper when not using the recycled one. What is FSC certified paper FSC refers to the Forest Stewardship Council. An FSC certification for forests being used to procure trees for paper making establishes the credentials of the organization managing the forest as a responsible organization that is not just cutting the trees for wood but is also […]

FSC, FSI Battle It Out Over Sustainable Forests

FSC, FSI Battle It Out Over Sustainable Forests

Is this the end of sustainable forestry initiatives? Wow, I didn't think I'd be posting about green printing again so soon, but here we go! There's trouble brewing in the old sustainable forest… As you might know – being the loyal printing blog reader that you are – one of the biggest priorities that a green printer focuses on is achieving tri-certification. Tri-certification is all about preserving our country's – and our planet's – forests. (Yup, this all comes back to sustainability). One of the most important things being done to green our industry has been a commitment to using paper made from trees that were logged by companies who take provable steps to replace what they harvest. There is an entire chain of custody that must be entirely transparent in order to prove that the paper coming out of our printers can be traced back to a tree that was harvested from a certifiably sustainable forestry project. Tri-certification, for […]

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