flyer printing

Print Politics: Huge Ad Spend in California Gubernatorial Race

Print Politics: Huge Ad Spend in California Gubernatorial Race

The flyers are flying! The mailers are mailing! The posters are posting! After two glorious, rock 'em sock 'em terms with the Terminator, California is looking for a new governor. And at a time when the state is as hard-hit by the recession as anywhere in the world, candidates vying for a spot in November's gubernatorial elections aren't sparing a dime on campaign spending. Under particular scrutiny, Meg Whitman, former eBay CEO turned politico. She's running for a chance at the Republican candidacy, and so far, her campaign has spent almost $60 million ($49 mil of it Whitman's own) blanketing the airwaves in commercials and the streets in political printing. She's pulled ahead of Democrat Jerry Brown and Republican rival Steve Poizner in the polls, but at a cost that makes this the most expensive nonpresidential campaign in U.S. history. The Whitman campaign has been distributing a series of direct mail pieces slamming Steve Poizner, accompanied by a URL to […]

Print Promotions For Halloween

Print Promotions For Halloween

A pocket of consumer enthusiasm in a slow economy. What's your favorite thing about Halloween? No! Don't tell me! Is it dressing up? Making a cool costume? Carving pumpkins? Going to a great party? Or maybe taking the kids out trick or treating? Whatever you love best about Halloween, you're in luck. Even in the midst of our sluggish economy, everybody's ready to have a great time this season. Which means all you businesses out there have got to get a move on those Halloween print promotions. Restaurants, bars, or other venues planning parties should already be printing invitations, posters, jumbo postcard mailers, and on-site signage for the big event. People start planning what they're going to do with their spooky night (and weekend) weeks ahead of time, so if you want you're event on the calendar, advertising starts last week! Event caterers and event planners should also be busy printing business cards, brochures, and flyers advertising their Halloween-related services. […]

Good Print Design Isn’t Always Pretty

Good Print Design Isn’t Always Pretty

And event promotions are most at risk. I was just reading a post on designing collateral for small businesses over at Orange Envelopes. Author John Heaney made the point that pretty much all designers can create things that are pretty. The problem is that pretty doesn't always equal effective print design. In design, it's too easy to become dazzled by style, and to forget about substance. No matter how good-looking a design is, it can be a fail if, as Heaney lays it out, it: Doesn't support the brand it represents. Doesn't gel with the end-goals of the company. Doesn't actually get a message to the audience. Doesn't fulfill the project brief. Doesn't contain anything of substance, despite being incredibly sexy. Heaney's post got me thinking about a lot of the posters, flyers, and club cards I see advertising DJ productions and other music events around town. And I'm not just talking about my town. I'm thinking of the print […]

10 Ways Out of Work Designers Can Market Themselves Offline

10 Ways Out of Work Designers Can Market Themselves Offline

1-5 After a heyday that seemed like it would never end, the tech industry is finally suffering. I'm not trying to rub it in, it's just a fact that layoffs are happening, startups are faltering, and designers and developers are having to look for work where work once came looking for them. Depressing as this sounds, there's really no better time to look to the future in a positive way. Be light on your feet, try new things, get out of the box and don't be afraid to experiment. In search of sustenance, many techie creatives are beginning to look away from the computer and towards the big old world outside. After all, when emailing, Twittering, and all-round internet living fails, the best thing you can do is get out there and start networking offline. With this in mind, Hotcards presents 10 ways you can use low cost printing to fuel your next big career step: 1. Print New Business […]

Flyer Printing Gone Bad!

Flyer Printing Gone Bad!

It's true, sometimes printing is used to make trouble! Throughout this whole election, I've been writing about all the cool election campaign printing that's been created independently to support the voting process. What I didn't come across before today were random acts of subversive printing created to undermine the voting process. In Virginia over the last week, voters have been receiving flyer printing informing them that Election Day has been changed to November 5th. The flyers were designed to look like an emergency bulletin from the Virginia State Board of Elections. And when I say 'designed,' I mean that in the loosest possible sense of the word. It's easy to argue that the flyer printing hardly looks official. The government seals are poorly-made photocopies, and the message is replete with typos. But that being said, I don't think that it would take a stupid person to believe the message contained therein. You only have to look at the crazy results […]

Senate Election Campaign Mailer Ruffles Feathers in the Obama Camp

Senate Election Campaign Mailer Ruffles Feathers in the Obama Camp

Proving, once again, that direct mail printing can be surprisingly controversial. In Georgia, five Democrats are racing for the chance at a seat in the U.S. Senate. The primary election is on July 15th, and as such, candidate Vernon Jones sent out a statewide direct mail flyer this week as part of his print campaign. The flyer itself is fairly standard: 6 x 11, two-sided, full color printing. The content, however, has got his fellow candidates, as well as presidential candidate Barack Obama's campaign, up in arms. On the front of the brochure, a cheering crowd is depicted with Obama and Jones in the foreground, both with mics in hand. The now-famous slogan, “Yes We Can!” is printed at the top of the image. Of course, many senate hopeful are now aligning themselves with Obama's campaign, just not quite so overtly. Jones' opponents have accused his campaign of wrongly implying that he has the support of Obama, and a spokesperson […]

AIGA Poster Printing Campaign

AIGA Poster Printing Campaign

Design election campaign printing that focuses on the importance of voting! Well, Super Tuesday has come and gone, and the results were predictably inconclusive. We now come to the shaky point in election season where the average voter starts to get a little tired of all the rigmarole. So what can campaigns and independent supporters do to keep folks excited? Maintaining voter enthusiasm is probably one of the most challenging but essential tasks of the whole election print advertising contest. After all, it's great if people come to rallies, wave signs, and buy t-shirts, but what we really need them to do is come out in numbers on Election Day. The print advertising we're seeing from the Presidential candidates seems reluctant to emphasize such a generalized point. Fortunately a lot of the videos, poster printing, sticker printing, and other promotions that we're seeing from independent supporters are careful to focus on the importance of voting. Along this line, as they've […]

Anti-Huckabee Political Printing on the Rise

Anti-Huckabee Political Printing on the Rise

Flyers, mailers, TV ads, and, of course, Chuck Norris In recent weeks, Republican Primary candidate Mike Huckabee has started to receive some media attention for his rise in the polls.Huckabee has come out of absolutely Nowheresville to beat out both Mitt Romney and John McCain in early states, even rivaling Rudy Giuliani for top spot in the Republican race. All this means that a candidate none of us knew anything about a few weeks ago is now under the lens. Both Dems and rival Republicans are working their butts off to dredge up every scrap of negative press they can on Huckabee in an effort to slow his rise. Concomitantly, some very anti-Huckabee political printing and advertising has been popping up, ranging from the scathing to the hilarious. The Romney campaign is most on the defensive. In the last week, they've released a TV ad in Iowa criticizing his left-leaning stance on immigration, as well as a direct mail campaign […]

Printing News From Around the World – Nov. 22, 2007

Printing News From Around the World – Nov. 22, 2007

French Strike Tactics vs. American Strike Tactics Since November 14th, transportation workers in France have been on strike. They are protesting pension cuts proposed by the new French President, Nicholas Sarkozy. As has happened with the WGA strike, other public sector unions have also called work stoppages, hoping to create enough chaos in France to force Sarkozy to meet their demands. Although the media reports that striking has brought major French cities to a near standstill, it's interesting to note that in France, only 8% of the workforce is unionized, compared to 12% here in the US. Perhaps this is what is prompting Sarkozy's hardline stance of refusing to negotiate with strikers. The French President has been quoted as saying, “A small majority cannot be allowed to impose its law on the majority.” With major strikes taking place on both sides of the ocean, we are given a rare opportunity to assess the use of union printing by strikers in […]

Writers Strikewatch – Day 8

Writers Strikewatch – Day 8

Union printing and union spirit go hand in hand. Last week, I was talking about how impressed I am with the union printing/handmade sign hybrids showing up on the WGA picket line. Today, I'm even more impressed, as smaller printed signs have begun to appear within the white space on the large WGA signs. That's right. People aren't just drawing in their white spaces anymore, they're actually having more union printing done to go in those spaces. This is being done in particular by unions that are out supporting the WGA, and want to display their union's enthusiasm. Union printing within union printing. Wow. Has the workers' struggle ever been so postmodern? Of course, the union that has been most vocal and present in its support of the WGA is SAG – the Screen Actors Guild. Some SAG members are walking the picket line with signs printed by their own union, while others are walking with smaller SAG signs glued […]

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