environmental stewardship

Is Printing The End Of The World?

Is Printing The End Of The World?

(Really?) It's something we all learned in grade school: don't waste paper! Paper comes from trees. When you waste paper, you're single-handedly murdering our forests. Over the years, this hug-the-planet credo evolved into a full-fledged rallying cry against the print industry for decimating the earth's tree supply and flooding its rivers with chemical waste. Point taken. Really. Printers are the first to admit that when our industry burgeoned into existence, people weren't spending a lot of time thinking about renewable vs. non-renewable resources. We weren't worried about emissions or carbon footprints, Peak Oil or the importance of environmental stewardship. But heck, folks, an industry can LEARN, and more importantly, it can CHANGE. The question is, can an industry change its reputation? As Richard Romano points out ina great editorial on PrintCEO, the print industry is working its collective butt off to develop technologies, best practices, and strategies which make sure that resources are used as carefully and as cleanly as […]

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