election campaigning

Ron Paul Print Advertising on a Blimp

Ron Paul Print Advertising on a Blimp

A giant flying billboard bearing no political message may prove to be the most effective advertising campaign of this election season. Print advertising was taken to a new level – roughly level with the clouds – this week by a for-profit company called Liberty Political Advertising. Liberty is working on a project known as the “Ron Paul Blimp.” The Blimp will fly over major cities for the next month, sporting massive Ron Paul advertising intended to get the word out about the blogosphere's favorite Presidential Primary candidate. The blimp is being described as roughly equivalent to a gigantic, flying billboard, and will cost approximately $350, 000 a month to keep in the air. How is the Ron Paul campaign affording this? They're not. The blimp may be one of the biggest advertising stunts in election campaign history, but it's not being funded by a campaign. Liberty Political Advertising is basically selling the opportunity for Ron Paul supporters to sponsor advertising […]

Smearfest 2008 Begins

Smearfest 2008 Begins

Websites reserved exclusively for opponent-bashing come into vogue this week. Those heady days of Dems campaigning based on principles of fair-minded togetherness are officially at an end. Not only have democratic primary candidates begun to tear each other to pieces, they're keeping score in the form of detailed blow-by-blow websites dedicated exclusively to chronicling each other's slights and failings. But it's not fair to say that all candidates are getting fierce. So far, I've only seen sludge-shoveling URLs from the Clinton and Obama camps. I guess strategists have decided it's time that at least one of these front-runners takes a serious dive. After all, if one succeeds in seriously ousting the other, the champion will come out of the primaries that much stronger, right? Erm. Maybe campaigners should take a minute to consider this perspective on changing courses (a.k.a. getting nasty) midstream. Clinton's mudslinging site is called, modestly as ever, “The Fact Hub.” There, curious voters can get the 'facts' […]

Print Advertising: Simple, Effective, Irreplaceable

Print Advertising: Simple, Effective, Irreplaceable

As political campaigning evolves online, don't forget that political printing needs to evolve along with it. Failing to cover all your bases can leave you between a blog and a hard place. Political campaigns have always relied on print advertising to get a candidate's name and message out to the voters. Over the years, radio, TV, and now the internet have all had their chance to step in and contribute. However, time and time again, print advertising has proven itself to be the most effective form of voter contact involving the least amount of potential for embarrassment. Thank goodness for the interwebs! Without it, we could not follow Hilary Clinton's every move, nor could we enrich our personal databases of political trivia with the latest campaign blogging scandal. From the perspective of campaign management, online campaigning is a bit of a mixed bagged. Sure, it's a new, very effective medium for reaching voters, but in its very newness, it tends […]

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