Eco-Friendly Printing

Eco-friendly Direct Mail Printing

Eco-friendly Direct Mail Printing

As the printing industry increasingly pushes into environmentally conscious territory, a glaring issue remains in how to tackle direct mail printing. A study fostered by UK firm CC Fat Map appears to provide the answers – as they polled a demographically representative number of UK citizens on the matter. It seems that 46% of respondents are of the mind that unpersonalized printed matter such as leaflets, coupons and samples are egregious affronts to the environment, compared to 20% of respondents taking a similarly dim view of personalized direct mail. It also appears that people are likely to perceive shoddily printed black & white brochures, leaflets, and flyers as 'junk' as opposed to well-designed, professional full color printing. So, essentially, if an advertiser puts forth the effort to design a nice full color piece and has it sorted, addressed and targeted by direct-mail specialists, it runs a far lesser risk of being perceived as 'junk' which is gratuitously harmful to the […]

Green Printing: More Than Just a 00′ Trend

Green Printing: More Than Just a 00′ Trend

And not as pricey as the 'trend' tag implies… Ever since the economy has been in the proverbial toilet, experts throughout the printing industry have been saying the same thing: nobody cares about the environment anymore. But what's really being said here? I think it's: nobody is willing to pay more for a 'green' brand or product anymore. Fair 'nuff. Too bad for businesses that were hoping to capitalize on environmentalism as a trend. However, those businesses for whom environmental stewardship is more than a buzz word should not give up on consumers so quickly. The root of the problem is that somehow, 'green' became a trend, and the difficulty with trends is always the same. They fly into popularity, a lot of chic terminology gets thrown around, generalizations and misconceptions abound, people buy a bunch of junk, and in the end, little of substance is gained from the collective cultural experience. However, in this case, it's different. Here at […]

Is Printing The End Of The World?

Is Printing The End Of The World?

(Really?) It's something we all learned in grade school: don't waste paper! Paper comes from trees. When you waste paper, you're single-handedly murdering our forests. Over the years, this hug-the-planet credo evolved into a full-fledged rallying cry against the print industry for decimating the earth's tree supply and flooding its rivers with chemical waste. Point taken. Really. Printers are the first to admit that when our industry burgeoned into existence, people weren't spending a lot of time thinking about renewable vs. non-renewable resources. We weren't worried about emissions or carbon footprints, Peak Oil or the importance of environmental stewardship. But heck, folks, an industry can LEARN, and more importantly, it can CHANGE. The question is, can an industry change its reputation? As Richard Romano points out ina great editorial on PrintCEO, the print industry is working its collective butt off to develop technologies, best practices, and strategies which make sure that resources are used as carefully and as cleanly as […]

Small, Cool Design = Eco Friendly Printing

Small, Cool Design = Eco Friendly Printing

Good things come in less packaging. One of my favorite design websites (print design aside) is the well-nigh-on-sublime Apartment Therapy. Want to spend hours blissfully browsing well-organized homes? Then check it out, especially during the time of year when they host their Small Cool Contest. Small Cool awards prizes to the smallest, most well-put-together living spaces on the planet. And all the contestants are inspiring. The thing about Small Cool is that these little homes aren't just well-organized, they're great for the environment. When it comes to reducing our ecological footprint, going small in just about every way possible is the coolness. This goes for living space, and it goes for printing and print design, as well. An eco-friendly print campaign can be built around a concept as simple as just reducing the amount of material you use. This might involve advertising with postcards instead of posters, or posters instead of billboards. Or it might mean finding ways to cut […]

Is the Print Industry Too Protective of its Secrets?

Is the Print Industry Too Protective of its Secrets?

And how, maybe, this recession could turn into a good thing… WhatTheyThink just held their Environmental Innovation Awards, in which printers could apply to be recognized for their eco-mindful changes and contributions. As a follow-up, this week GoingGreen is interviewing each of the winners. Although the focus is eco-friendly printing, what these folks have to say has applications throughout the printing and print design industry. But I'm not actually talking about green printing, per se. What struck me as I listened to these interviews is how interviewees across the board expressed a frustration at the lack of communication between members of our industry. To move forward in terms of green innovation, they said, we have to share ideas and communicate! Could it be?Are printers secretive? Ironic that one of the hubs of the communications industry could have that problem! But the more I think about it, the more I find it to be true. Throughout our history, most of us […]

Bitnami