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Successful Print Campaigns Start Here

Successful Print Campaigns Start Here

Think that choosing a printer comes at the end of the print design process? Think again! Every day at Hotcards, we deal with customers that have the same problem. They've got a great print design or concept, but it can't be implemented because it wasn't actually designed for printing. “Not designed for printing?” Our confused customers say. “But that's impossible! What other purpose would I have designed a tri-fold brochure for, if not for printing?” Let me rephrase. Although your print campaign materials were certainly designed for printing, they weren't designed for printers. Each printing house has its own unique standards when it comes to technical specs like coloring, resolution, bleeds, trim and fold markings, and even file format. These standards are created and strictly adhered to because printers know what their printing equipment needs to produce the most high-quality work possible. It can be frustrating to customers to have to change designs that they've already put a ton of […]

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