design

Signs for Climate Change

Signs for Climate Change

When it comes to outdoor election campaign advertising, the best design and the brightest colors can't make up for choosing print materials that can't weather the storm. Around here at Hotcards, we, like most of you out there in webland, are getting pretty excited about the '08 elections. Man, they are a long way away, but it's obvious that more than a few of us are ready to start seeing some change, um…now! I, and I know I'm not alone on this, would LOVE to see Gore run. His focus on environmental issues like climate change hits the nail on the head in for what concerns me. I want to see SOMEONE in ye oval office who's not actively committed to pretending that global warming doesn't exist. And hey, Obama may be a Hollywood darling, but how about a president who's actually nominated for two Oscars! My question is why shouldn't enviro issues be at the top of the docket? […]

Don’t Waste the Power of Print on Boring Campaign Ads

Don’t Waste the Power of Print on Boring Campaign Ads

Never underestimate the ability of print to win voters over with moving, inspiring design. Campaign ad veteran Marcus Roscoe weighs in on online campaigning, issues management, and using print campaigning to do anything but play it safe. Last week, one of my fellow bloggers here at Hotcards was talking about the wave of online political campaigning we're seeing grow in a full-fledged tsunami this campaign season. She rightly pointed out that campaign managers would do well to continue to dedicate time and energy to improving their print advertising. However, she was way off base in her reasoning for doing so. She claimed that because print campaigning was safe (i.e. – a candidate's goofy haircut or lack of felicity with language need not be displayed on a yard sign) that it couldn't be replaced or even compared to the online or broadcast sides of the campaign trail. To that I say 'bah' and 'humbug,' however seasonally out of place these epithets […]

Print Advertising: Simple, Effective, Irreplaceable

Print Advertising: Simple, Effective, Irreplaceable

As political campaigning evolves online, don't forget that political printing needs to evolve along with it. Failing to cover all your bases can leave you between a blog and a hard place. Political campaigns have always relied on print advertising to get a candidate's name and message out to the voters. Over the years, radio, TV, and now the internet have all had their chance to step in and contribute. However, time and time again, print advertising has proven itself to be the most effective form of voter contact involving the least amount of potential for embarrassment. Thank goodness for the interwebs! Without it, we could not follow Hilary Clinton's every move, nor could we enrich our personal databases of political trivia with the latest campaign blogging scandal. From the perspective of campaign management, online campaigning is a bit of a mixed bagged. Sure, it's a new, very effective medium for reaching voters, but in its very newness, it tends […]

Functionality in Print Design

Functionality in Print Design

There is a line between success and my design, and that line is made up of service people who have neither the time nor the energy to deal with my crap. The other night, we were down at the local watering hole, indulging in sundry libations, when my eyes trained, all of a sudden, on the uniquely shaped beer coaster positioned beneath my pint of brew. This was no common circle of soggy pasteboard. It was a large, thick, intricately cut maple leaf, a marvel, we all agreed, of advertising design technology. Beer manufacturers are known for never cutting corners when it comes to design and advertising. This coaster, advertising Molson Canadian beer, proved that Canadian brewers are no exception to the rule. Molson recently won a Bronze Lion at the IAF for a particularly witty bit of commercial advertising that not only won over the judges at Cannes, but also convinced Molson to change advertising agencies for good. Obviously, […]

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