design

Top Ten Green Printing Practices

Top Ten Green Printing Practices

As much as possible the use of recycled paper and ink for printing should be strictly followed. Although recycled paper may not be always available in all the possible sizes, renewable inks are readily available in the market. Green printing involves adopting practices that are easy on the environment in terms of causing minimal pollution. Switching over to greener options in organizations require a paradigm shift in the way we are accustomed to working. The following simple initiatives can go a long way in the direction: Use of recycled paper and ink As much as possible the use of recycled paper and ink for printing should be strictly followed. Although recycled paper may not be always available in all the possible sizes, renewable inks are readily available in the market. Reviewing design formats One of the major reasons of wastage is due to elaborate designing. The designs and presentations should be thus reviewed so that not much ink is wasted […]

Top 10 Redesigns logo of 2012

Top 10 Redesigns logo of 2012

Logos are the expression of a complex idea in simple terms which immediately strike the attention of the onlooker. There are many logos that we associate with immediately; however, many such logos have presently undergone redesigning to give it a modern touch while keeping intact the original design. Here are ten such top redesigns of logos in 2012 American Red Cross logo This has probably been one of the most renowned symbols that flash across during disaster or emergency situations, known as the American Red Cross. The corporate identity of this NGO is the first aid symbol which was used for decade’s altogether. However, this year, the logo has been given a dynamic edge by encircling the red cross in a white 3-D badge with American Red Cross written on the side in grey in place of the black lettering. Windows 8 Logo The Windows 8 logo has probably been the most talked about logo that has been redesigned from the iconic multi-color logo which has been the […]

Political Printing for 2012

Political Printing for 2012

Political campaigns utilize a variety of printed sources to spread their message. The idea is to introduce and popularize the candidate across the mass audience. Political printing is extensively used in campaign promotions. It includes direct mails, pamphlets, stickers, door hangers, T-shirts and other merchandises. Many companies specialize in printing campaign material, which get more and more active falling elections. Predicting the trends for 2012, political printing is likely to be used more extensively this year. Political campaigns are completely focused on trying to personalize the potential voters with the candidate. Political printing is thus adopted in attempt to reach everyone possible. Be it any elections, building a successful campaign is a long process; starting right from introducing a new candidate, followed by building a strong reputation, and at last, pursuing the people to vote in favor of the party. The printing material for the campaign is usually produced within a six week period, long before the elections. The selection […]

3 Reasons Print is a More Effective Advertising Medium Than the Web

3 Reasons Print is a More Effective Advertising Medium Than the Web

The world the internet has ushered in has brought with it plenty of ways to make our lives easier. Whether that's doing our grocery shopping or discovering our new favorite band, it's quite amazing what we've been able to achieve. But it's not all good news. Thanks to the sheer number of advertising methods the web offers, it's actually making certain promotional methods less effective, simply due to over-saturation. When everyone is advertising with web banners, everybody starts to ignore them: it's simple common sense. Some people believe that our devotion to the web has made us forget some of the more traditional methods of reaching new audiences – like print for example. However all you need to do is browse for print companies and you'll soon see that there are plenty still alive and kicking. And in fact, using print could be better than going purely online. Why? Because the web is so packed with promotion, the world of […]

Design, Design, Design

Design, Design, Design

One designers take on the current state of graphic design and the common shortcomings of many new designers. I'm going to start this by giving the definition of Fundamentals: Forming or serving as an essential component of a system or structure Notice, if you will, the word ESSENTIAL. In relation to the design and print world, you can not achieve a printed piece without the essentials… unless of course you just get lucky. For the past few years the graphics world has been turned on its ear. What used to be a very strict community of happy elitists who were very quick to scoff at any file that's not prepared and packaged exactly by the book is now populated by do-it-yourselfers who have figured out that with a cheap desktop computer and some pirated software, they too can be a graphic designer. “Never mind resolution, bleed, overprint, spot, process and post script,” they cry… “These things are meaningless and obsolete,” […]

Don’t Forget Graphic Design Fundementals

Don’t Forget Graphic Design Fundementals

One designers take on the current state of graphic design and the common shortcomings of many new designers. I'm going to start this by giving the definition of Fundamentals: Forming or serving as an essential component of a system or structure Notice, if you will, the word ESSENTIAL. In relation to the design and print world, you can not achieve a printed piece without the essentials… unless of course you just get lucky. For the past few years the graphics world has been turned on its ear. What used to be a very strict community of happy elitists who were very quick to scoff at any file that's not prepared and packaged exactly by the book is now populated by do-it-yourselfers who have figured out that with a cheap desktop computer and some pirated software, they too can be a graphic designer. “Never mind resolution, bleed, overprint, spot, process and post script,” they cry… “These things are meaningless and obsolete,” […]

Michael Jackson Album Covers

Michael Jackson Album Covers

Designing a life on the front. The king of pop, Michael Jackson, died yesterday of a heart attack. And the passing of such a larger-than-life icon inevitably draws the mind to consideration of loss not only as it applies to living, but to art, music, and our relationships with the things that define us. I grew up on cassette tapes. They were the first form of music I ever bought. Almost. Right when I was first getting into to exploring my musical tastes, the music industry was on the cusp of transitioning away from vinyl. And the very first piece of music I ever bought, and the ONLY record I ever bought new, was Michael Jackson's Thriller. I can still remember dancing in my parents' living room with the Thriller album cover as my dance partner, and thinking, as an eight-year old in the early eighties, that Michael Jackson was pretty much the coolest guy ever. At the time, his […]

The 10 Greatest Moments in Printing of 2007: 10 – 6

The 10 Greatest Moments in Printing of 2007: 10 – 6

It's the most anticipated end-of-year list in the history of printing, at last! 10. Print and Online Advertising Joined Forces on the Campaign Trail I've been seeing it since the earliest days of election season, and I'm liking it. We all knew that this would be the year of online campaigning for Presidential primary candidates, but who could have guess that campaigning online and campaigning in print would go together so swimmingly? We are seeing everything from print designs featured prominently in online videos and photoblogs, to web design techniques showing up on signs and booklets! The best example of this trend appeared in the YouTube/CNN debates, where the line between web and print designed seemed to blur and disappear on a stage where all media was good media. 9. At Last, Design-Consciousness Came to Election Campaigning Bland red, white, and blue patriotism went out this year in favor of personalized logos and print design. Each primary candidate on the […]

Assessing the Print Designs of the Presidential Frontrunners

Assessing the Print Designs of the Presidential Frontrunners

The first in this series of reviews will assess the print strategies of the Hillary Clinton campaign monster. Waaaaaay back in the early legs of the presidential primary campaign trail, most of the print advertising being done for candidates was fairly generic. Now that this election season is all grown up, though, campaigns are beginning to define their culture. It seems like the perfect time to have a look at the print design decisions being made by the frontrunning candidates. Hillary Clinton Hill the thrill. Hill the pill. Hill the one with the highest bills from printers, no doubt. As much as the Clinton machine has brought the battle online, they're still not afraid to put a sign on every surface and in every hand, wherever the Hillraiser bandwagon goes. The Clinton campaign has got a classic style going, sticking closely to the red, white, and blue that's a solid bet when your out to capture hearts and minds. Campaigners […]

8 Ways to Use Print Campaigning to Win the Youth Vote

8 Ways to Use Print Campaigning to Win the Youth Vote

Although most people my age consider themselves political, few of them get it together to actually get out there and vote on Election Day. What can your campaign do to appeal to younger demographics? For most Democrats, the 2004 Federal Election was a wee bit disappointing, to say the least. Those of us in the printing industry were particularly disillusioned, as we knew that the electronic voting trend was trouble from the start. If you were one of the many (but still too few) young people that is passionate about politics, one of the questions that probably weighed most heavily on your mind in the days of post-election ennui was “what happened to the youth vote?” Although there were a lot of us that came out, there weren't enough to stop us from wondering: what's it going to take to break young voters out of the somewhat disturbing combination of political enthusiasm, but voting apathy? Since 2004, there has been […]

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