culture

Hotcards fam: We’re launching a new version of our website! EXCITING STUFF!

Hotcards fam: We’re launching a new version of our website! EXCITING STUFF!

No really, it’s exciting stuff. This project has been nearly a year and a half in the making, proving our dedication to continuing to advance technology within our company. You can check out the beta site here, but stay tuned for the full release soon! Now, you might be asking yourself, “Why does a printing company put such a high value on its website and technology in general?” As long as you get your order, you’re all set, right? Well, kinda. You see, we’re more of a “technology company that happens to print.” Technology is at the core of our business and we wouldn’t be the same company without our dot com. It’s also worth noting that nearly EVERY industry is moving online. While this is nothing new, the frequency of storefront-to-web business is increasing at a high rate. Once companies get their customers online, the ease of ordering, looking up product info, and of course, conversing via social media […]

Strong Social = Killer Branding.

Strong Social = Killer Branding.

Let's keep it simple: when it comes to attracting new clients, you don't want to be pushing anything. People can tell when they're being sold something. The best brands in the world have people coming to THEM because of reputation and exceptional products. Maybe you have both of those things; I'm not saying you don't. But the best (and easiest) way to attract new followers to your brand is through awesome social media content! The first step is to set yourself up on these two platforms: Twitter and Instagram. Hopefully your brand already has a Facebook page, but if you don't, go ask your Aunt Shirley to set you up with that (she's on it, trust me) and then get back to this post. TWITTER Twitter is one of the best ways to communicate quickly and efficiently (read: FREE) with your consumers. It's like answering questions and receiving feedback but without the hassle of real mail or a long response. […]

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