corporate identity

Corporate Logo Changes For 2014, Part 2

Corporate Logo Changes For 2014, Part 2

We really left the most exciting changes for last. Just kidding. University of Illinois. The fighting Illini. A program which shows its face in the Rose Bowl every 50 years or so, has eliminated its own state from its logo and gone for a classic block "I". Not exactly original in the world of college athletics, but it does look classier. And who knows? Perhaps a winning season is in the offing.   The Tampa Bay Buccaneers have themselves a sporty new logo. Well, not new exactly so much as a new illustration. But it's pretty dang good. Greg Schiano may have gotten the old heave-ho, but the 'eers are heading into the future with a snazzy and simplified logo.   Reebok had kind of a dumb-looking logo to begin with, so the fact they've modernized and simplified things a bit would normally be an improvement. But the fact that a shoe and sportswear manufacturer's logo now looks like that […]

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