CMYK

CMYK Set to Drop One Color

CMYK Set to Drop One Color

Byebye magenta! It's no secret that the printing industry is being hit hard by this recession. Commercial printers are losing huge contracts, print advertising budgets are being cut to shreds, and newspapers and catalogues that have been around for hundreds of years are going online. But we printers are a feisty bunch. And the optimists among us have been saying that when the going gets tough, the tough find innovative solutions. Streamlined processes, new technologies, and corner-cutting strategies have all been introduced to help our industry weather this recession. And finally, the International Cabal of Concerned Commercial Offset Printers has come up with the ultimate solution. As a decisive cost-cutting measure, magenta will no longer be included in full color CMYK printing. Or, as it's now known, CYK printing. This means that full color printing will no longer include reds, purples, pinks, or various shades of brown. After long debate, the ICCCOP made the choice to eliminate magenta because in […]

Successful Print Campaigns Start Here

Successful Print Campaigns Start Here

Think that choosing a printer comes at the end of the print design process? Think again! Every day at Hotcards, we deal with customers that have the same problem. They've got a great print design or concept, but it can't be implemented because it wasn't actually designed for printing. “Not designed for printing?” Our confused customers say. “But that's impossible! What other purpose would I have designed a tri-fold brochure for, if not for printing?” Let me rephrase. Although your print campaign materials were certainly designed for printing, they weren't designed for printers. Each printing house has its own unique standards when it comes to technical specs like coloring, resolution, bleeds, trim and fold markings, and even file format. These standards are created and strictly adhered to because printers know what their printing equipment needs to produce the most high-quality work possible. It can be frustrating to customers to have to change designs that they've already put a ton of […]

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