choosing fonts

The Delicate Art of Font Selection

The Delicate Art of Font Selection

When it comes to font selection, a designer has to have a sense of history, psychology, and an eye for matchmaking. If an analysis of election campaign print designs proves anything, it proves that font selection plays a critical part in successful (if not good) design. I'm amazed at how many blogs I've been coming across this week that focus on brand or design analysis of the Presidential candidates! One popped up yesterday on Presidential Brands2008. And that excellent site pointed the way to a similar post on Hue, a beautiful blog about that beloved design element, color. Both posts, like the one mentioned earlier this week, make some great points about each campaign's design decisions. Ryan Bowman over at GOOD has a great sense for seeing where the campaigns have taken from concepts created by great (or not so great) election campaigns of the past. Marc Cardwell, writing for PB2008, makes astute distinctions as to which candidates are working […]

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