campaign advertising

Print Ads in Gamer Land

Print Ads in Gamer Land

Election campaigning comes to Xbox Live. I can officially say that I've seen it all when it comes to the Obama campaign's political printing tactics. Game publishers like EA confirmed this week that the campaign has become the first in history to invest money in print advertising in the gaming world. If you're playing anything from Burnout: Paradise to NBA on Xbox Live, expect to see billboards and other virtual print signage advertising Obama's Presidential campaign in-game. Because the games are played online, game publishers are able to launch and remove “print” ad campaigns as space is bought up by advertisers. The Obama ads are slated to run until Election Day. "Early Voting Has Begun," the virtual print ads read, next to a picture of Obama looking inspired and inspiring. The billboards and signs then direct gamers to visit voteforchange.com. Unfortunately, we're not yet at the point where gamers can click directly on the link and surf to the webpage […]

Political Printing Gets Serious

Political Printing Gets Serious

As the primaries loom, campaigns are changing their design tactics. Ron Paul supporters may be on the way to launching the biggest campaign advertisement of this election season, but this past weekend, Barack Obama drew the largest crowds we've ever seen at a primary candidate rally – with a little help from Oprah Winfrey, of course. Iowa and New Hampshire saw Obama rally crowds of 18, 000 and 29, 000, respectively – ridiculously huge numbers, considering that some candidates draw a few hundred supporters at a go. You'd think it would be almost impossible for an Oprah-hosted rally of this magnitude not to take on a festive mood, but the days of light-hearted campaigning are over. The tone set by these rallies came across loud and clear: enthusiasm is great, but our purpose is mightily serious. That the time for giggling and fence-sitting is through was made apparent this weekend by a distinctive shift in the style of political printing […]

Election Campaign Political Printing: Great Examples of Good Ideas

Election Campaign Political Printing: Great Examples of Good Ideas

You might be running a small campaign, but you can still use the same techniques as the big shots! Campaigning under a small budget? That doesn't mean your political printing can't have a big impact. With full color printing less expensive than ever, and increasing numbers of enthusiastic supporters participating in the election process, the only thing restraining the visibility of your campaign is imagination. But that's not fair! It can be hard to be creative under pressure. That's why I've gathered together some of the more creative political printing ideas on display during recent legs of the primary elections campaign. Hope they inspire or at least get you thinking, “oh please! I can do better than that!” When embarking on a full color printing project, the first thing to consider is print design. Remember that you don't have to adhere to the same old cheesy campaign sign tactics. The below campaign signs were used by the Obama camp in […]

John McCain: Vehicle Wrapping for Votes!

John McCain: Vehicle Wrapping for Votes!

The fifth and final campaigner in our series, John McCain strikes a balance between the stylish and the sinister with print designed to send an uncompromising message. John McCain's design campaign started out pretty shaky. Online, he had that whole monochrome, militaristic style going on, and his print signs were just a navy blue version of this same grim approach. A controller? A conqueror? Maybe. A nice guy? Definitely not. Unfortunately, America's looking for the next Bill Clinton, not the next evil overlord. The whole thing was just too intense. But like all projects that have a whole team of people working on them, the McCain campaign couldn't continue down this dark road forever. Recently, I noticed that a stripe of dark yellow/gold had made its way into McCain's site design. And better yet, his signage has become an absolute riot of color. Now he's got this whole dark blue, red, white, and gold thing going on over the original […]

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