brand diplomacy

Vancouver 2010 Olympic Print Ad Gallery

Vancouver 2010 Olympic Print Ad Gallery

Adventures in brand diplomacy. Through cold, through ice, through recession, the tradition of epic Olympic games print advertising prevails! The Olympics is always a hugely busy time for printers, as print advertisers – often with very different agendas – compete for attention on the world stage. First, there's the official Olympic committee stuff – the mascots, the slogans – but most of all the carefully designed winter Olympic poster, from which springs all other print collateral and represents the very soul of a nation. This winter in Vancouver, the green and blue maple leaf, shot through with scenes depicting the Canadian wilderness, has fans and critics. For some, the symbolism is too obscure, while others criticize it as being overworked. It seems that at the Olympics, as in advertising, you can't please all the people all the time, and if you try, the result may be that nobody is satisfied. Next in line for print ad attention are local advertisers. […]

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