billboards

Cairo Is For Printers

Cairo Is For Printers

Less babble, more pics! You know what the problem is with writers? Sometimes, we write too much. We vote in favor of typography-heavy posters; we force designers to resize fonts to fit all our copy into brochures; and when it comes to blog posts, we tend to go on and on and, uh, on. Over the last couple of weeks, I've been posting about the print design and advertising I saw on the streets of Cairo, but what I haven't been doing is putting up many pictures. Not very interesting or proper, since Cairo's skyline is one of the most fascinatingly billboard-heavy skylines I've ever seen. So without further ado, please enjoy Cairo in Print:

Hotcards Goes to Cairo!

Hotcards Goes to Cairo!

Ads of the World Edition Watch a film or commercial on TV in Egypt, and you'll instantly notice that the sex scenes are cut out, and all kinds of language bleeped to adapt to restrictions in the Middle Eastern world. However, hit the streets; if there are any laws restricting the sheer amount of advertising allowed outdoors in Cairo, they are unapparent. Driving into the city on one of its massive freeways, the first thing you notice is how the gently sandblasted landscape is overlaid by a downright futuristic web of offramps and bridges, all of which are layered with billboards and other signage where roadsigns and blank building faces might otherwise be. Imagine the city Marty McFly first encounters in Back to the Future II, or the world John Anderton occupies in Minority Report. Now change all the glossy skyscrapers to crumbling brick and marble, and change the holographic ads to print. That, in a nutshell, is the advertising […]

Ban On Digital Billboards in LA

Ban On Digital Billboards in LA

Don't Stop the Presses! The debate over how much signage should be allowed to fill, decorate, or blight the landscape of urban environments is old as the billboard itself. Some people consider outdoor advertising as bad as any form of pollution. Others feel it adds a fascinating design element to otherwise gray, uniform cityscapes. With the birth of new forms like supergraphics and digital displays, the argument has only gotten more heated. And now, in a reworking of its civic sign ordinance, the city of Los Angeles has proposed some major changes to the way people will be able to advertise in a city famous for its signage. The most interesting part of the ordinance, for those of us obsessed with the continued flourishing of the print industry, is a ban on digital ads. Apparently, the glaring lights at night and the flashing images seemingly designed to distract drivers were a bit much-too-much for Los Angelinos. So who knows? Maybe […]

Olympic Hero Phelps Begins to Choose His Print Advertisers

Olympic Hero Phelps Begins to Choose His Print Advertisers

Choose wisely, athletes! Print is forever. Michael Phelps is already all over the covers of magazines and newspapers worldwide, but that's not where his career in print advertising ends. Since Phelps became the most-medaled Olympic athlete of all time, sponsors have been clamoring to have him represent their brand. According to his PR rep, the 'Phelps' brand has the potential to go from 5 to 100 million bucks in earning power – IF he can bring his star quality to TV and print advertising. Not every medalist makes the cut. Many athletes just don't end up having the charisma or ability to generate public interest that you need to build a successful brand. But so far, companies as diverse as Visa, Pizza Hut, and Speedo have gotten behind the earning potential of Phelps' Olympic gold – all banking on the ability of his golden touch to launch successful commercials, digital ads, and print campaigns. At a heady time like this, […]

Olympic Print Advertising

Olympic Print Advertising

Olympic Print Advertising The Daring! The Drama! The Digital Age! The Olympics are a big deal for athletes, but just maybe, they're an even bigger deal for advertisers. Once every two years, you suddenly have a global audience at your feet, and the opportunity to run a campaign of TV, digital, and print advertising that will be seen around the world. In this frenzied climate, a lot of crazy things happen. New brands introduce themselves to the world. Cross-border miscommunications cause tempers to flair. Massive ad campaigns disintegrate overnight, and guerilla marketers that are anything but 'official Olympic sponsors” seize any chance to capitalize on the major event. This year more than any other, advertisers have been funneling budgets away from TV and print advertising, and towards digital media. And why not? It might very well be the only time of year when advertisers can flood the internet with an ad that barely needs to be targeted. Idealistically, we can […]

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