billboard printing

The Epic Odyssey of the LeBron2010 Banner

The Epic Odyssey of the LeBron2010 Banner

Edge-of-your-seat full color printing action! If you follow the Hotcards' blog, then you know that the team around here does a lot of cool stuff. In an interview we did a while back with graphic designer Glen Infante, he told us all about a side project of his, LeBron2010. For the last two years, Glen, and other RealCavsFans, have been trying to raise enough money to have a giant banner of LeBron James printed and posted in Cleveland. The message: keep LeBron in Cleveland and on the Cavs! Finally, after a ton of fundraising and a ton of work, the banner/billboard went up last week on the side of Nick's Sports Corner. But it didn't go up easy! On Friday, it seemed like everything was going to go off without a hitch. The massive 70 x 20 foot banner was printed, as were gorgeous matching posters that would be given away at Nick's over the weekend. Then, at the 11th […]

Print Industry Calls it Quits Days Before iPad Takeover

Print Industry Calls it Quits Days Before iPad Takeover

We surrender! CEOs come out with their hands up. Three days before the launch of Apple's iPad, positive reviews are pouring in, and the printing industry has officially decided to concede defeat. “Yup,” R.G. Blau, acting president of the International Conventicle of Print Industry Types confirmed the rumors early today. “With the iPad, we feel that Apple has once and for all proven that there is no longer any need whatsoever for books, newspapers, magazines, catalogues, posters, billboards, banners, brochures, or anything of that other stuff that we print.” “It's a sad day for the printing industry, but we also feel some measure of pride at having been defeated by such a worthy competitor,” Hotcards blogger Anne Stewart said at a press conference this morning. “I, for one, welcome our new digital advertising overlords.” Starting today, April 1st, newspapers and other publishers will begin to close up shop, followed by printing technology providers from Xerox to Heidelberg, and finally, small […]

Printing Tips From Your Political Representatives

Printing Tips From Your Political Representatives

Space-saving is for non-winners. Ever since the big bailout made our governing body famous for printing money, inquiring minds have been turning to Washington for printing tips. How shall we print? Why shall we print? What is best to print? Gawker reports that in recent days, opponents of the health care bill have been bringing copies of the bill to debates printed single-sided, and in an extra-large font. These printing choices are made to visually demonstrate how epically huge the health care bill is, and what a majorly big overhaul it would be for the entire country. Of course, the flipside of the story is that supporters of the bill could print it double-sided, in a tiny font, on a page with no margins, to give the impression that it was a small document, and hence, any changes would be relatively innocuous. Political printing's lesson of the day? Size does matter. If you want to make a big impact, create […]

2008 Branding and Marketing Trends

2008 Branding and Marketing Trends

What worked last year, and what will work in 2009. Often, commercial printing involves being part of a large-scale branding effort. Our print design and web design departments also need to stay up to date on the latest trends. So when Advertising Age came out with its list of brand winners from 2008, it seemed like the perfect time to do a little trend tracking… Balanced Ad Channels One thing that really stood out for me was the balance popular brands seem to be maintaining between different forms of advertisement. TV commercials are almost always accompanied by outdoor print buys, while direct mail printing channels consumer attention towards a website with games or video to created extended brand engagement. Brand Activism The biggest trend, in print, online, and on the air over the last year seems to have been brand activism. Companies as diverse as Jim Beam, American Express, and Haagen-Dazs launched campaigns to raise brand appeal and awareness through […]

Massive Full Color Printing

Massive Full Color Printing

You've seen the vehicle wrap, now check out the building wrap! I'm always interested in printing projects that are mind-bogglingly massive. Vehicle wraps on buses fall into this category, as do billboards, jumbo banners, and those truly epic ads covering the entire side of a downtown highrise. Check out this AdAir production in Dubai – the Guinness World Record holder for the largest banner ad ever! But I've got to wonder, during a time of economic downswing, are we going to see advertisers opting for smaller, more economical forms of printing, like business cards, club cards, and flyers? As it is the absolute epic peak of elections season, it's hard to spot money-saving trends in the U.S. October is THE month for election campaign printing and political printing, so massive billboards, banners, and vehicle wraps are still extremely popular. It's almost like campaigners are just trying to ignore the whole economic recession thing until after the elections. Over in Europe, […]

Full Color Printing in the Paris Metro

Full Color Printing in the Paris Metro

La Vie Est Belle Sorry it's been so long since my last post. The massively overfunded blogging department here at Hotcards sent me on a trip around the world to check out the full color printing scene in the major cities of Europe. Long story short, I've been busy with reconnaissance work, finding out just what good print design is in the Old Country. My first stop was Paris, where I was blown away by the awesome, and dare I say, avant-garde, full color printing on display in the French capital's extensive Metro (subway) system. The funny thing about the Metro in Paris is that it's a lot how you might imagine it. Really fancy! Everything's all glossy white tile and artfully chosen fonts, and the tunnels and stops are lined with giant posters and what I guess you might call underground billboards… The uber-fanciest thing, though, is that often these pieces of printing are actually set in elaborate frames […]

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