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Boeing Workers Break Out The Union Printing

Boeing Workers Break Out The Union Printing

Machinists' union hits the picket line. At 12:01 on Saturday night, the machinists union at Boeing went on strike after lengthy contract talks with Boeing Company. That's 27, 000 union members assembling picket signs and carrying union printing up and down the line. Their strike slogan is, “It's Our Time, This Time,” a slogan that seems to be directed as much at union negotiators as at Boeing. Union workers actually voted to strike as early as Thursday, with a massive 87% majority voting to walk out. By the time a strike was actually called on Saturday, union workers were plenty peeved about the 48-hour delay, which may have inspired the “Union Time” theme. During the delay, the union had plenty of time to put together its logos, slogans, and designs for union printing. So far on the picket line, we've seen apparel, signs, stickers, and multiple unique banner designs, all bearing the union printing bug. Even though it's not us […]

Sticker, Banner, Label, and Poster Printing at the DNC

Sticker, Banner, Label, and Poster Printing at the DNC

Let's peel back the layers of the print design onion. The Democratic National Convention has been about a lot of things – unity, progress, celebration – but it's also a testament to the speed, efficiency, and extreme coolness of full color printing. As if to play on the theme of unity, the Convention saw the integration of Obama's election campaign print designs into that of the Democratic National Party, as well as the integration of VP candidate Joe Biden's name into Obama's print collateral. Also on display outside of the Pepsi Center where the DNC was being held was an absolutely nuts array of supporter-created posters, signs, stickers, buttons, and pretty much every other type of print collateral you can imagine, including, of course, all kinds of delicious products and product labels, such as Obama brand water. Stray further from the gates, peel back another layer of the printing onion, and you come to a wild melee of protest signs […]

No Time For Love, Dr. Jones…

No Time For Love, Dr. Jones…

We've got 2000 billboards and banner ads to put up! Okay, you got me. Maybe I have been looking for an excuse to use that quote in a blog post about banner printing. But to be fair, what blogger hasn't? Opening night for the new Indy movie, Indiana Jones and the Kingdom of the Crystal Skull, is a week away, and just in case you weren't sure if it's the movie event of the summer, take a look at the print collateral. Paramount has launched a massive outdoor advertising campaign to hype its big summer blockbuster. Usually, giant billboards and print ads go up in Los Angeles, but this time, they decided to take the billboard domination tactic nationwide. Paramount ad guy Steve Siskind attributes the strategy to Steven Spielberg, whom he quotes as saying, “I know they always do big billboards in L.A., but let's do them all over.” And he's not talking a billboard here, a bit of […]

Olympic Torch Relay Creates Print Wars

Olympic Torch Relay Creates Print Wars

Proving once again that printing is always political… When sponsors like Coca-Cola and Samsung began to design their print advertising for the Olympic torch relay, you can bet they weren't expecting to compete with wave after wave of protest signs, posters and banners from activists demonstrating against the Beijing Olympics. But that's exactly what's happening. At each torch relay point, companies that thought to get some nice visibility out of the usually harmonious Olympic event are now being crowded out of the picture, wasting thousands of dollars in ad revenue, at best. At worse, sponsored banner and poster printing is being not crowded out, but showcased next to, and implicitly aligned with, highly politicized print designs created by protesters. Often, the images on display are incredibly graphic, showing scenes of torture, or altering the Olympic logo by replacing the rings with handcuffs or skulls. It's nothing short of a public relations nightmare for print advertisers. Good brand politics say stay […]

Converse Celebrates 100 Years With Iconic Ads

Converse Celebrates 100 Years With Iconic Ads

Check out these gigantic print ads! Over the last month, Converse launched a massive print campaign with collateral throughout 75 countries worldwide. The campaign is part of the company's centennial celebration, which is, apparently, being celebrated on a massive scale. Although the campaign is following print, outdoor, and online streams, the truly notable examples are thusfar gigantic billboards featuring counter-culture icons from the worlds of music and sports. The black and white images of twelve individual superstars, dead and alive, sporting the classic Chuck Taylor, are spread out across the giant canvases. Each icon is connected by his or her shoe to their neighbor, demonstrating that all kinds of edgy celebrities from all walks of life have worn Converse runners. The print campaign, developed byAnomaly NYC, is called “Connectivity.” It is designed to celebrate the impact of Converse over the last 100 years. Reps from both Anomaly and Converse have been quoted as saying that the ads are a salute […]

Don’t Bring Your Homemade Signs to Rallies?

Don’t Bring Your Homemade Signs to Rallies?

Authorized campaign printing only! The Barack Obama campaign is holding a rally this Saturday in Cleveland at the Convention Center entitled the “Keeping America's Promise' rally. Should be a fun event, although you're not allowed to bring in your own campaign signs: For security reasons, do not bring bags and limit personal items. No signs or banners are permitted. My guess is event organizers are going to provide guests with all the signs and banners they need. Still, I can't help but think of this big, sad-looking pile of homemade signs being turned away at the door. Is this policy part of an effort to maintain print design uniformity at the rally? And if so, why isn't the Clinton camp doing the same? Hillary's holding a “Solutions for America” rally in Dayton on Saturday, but the event details on her website don't say anything about signs and banners being turned away at the door. What is the story behind this […]

Printing News From Around the World: The Obay Ad Campaign

Printing News From Around the World: The Obay Ad Campaign

Running a successful two-part ad campaign. The streets of major Canadian cities were buzzing this week with speculation over a new viral print ad campaign. Banner printing and poster printing is being used to advertising a hot new 'pharmaceutical product' known as 'Obay.' The ads spoof similar campaigns promoting new drugs that claim to solve all of life's problems. The full color print ads can be seen mostly on bus stops and on buses, boasting tongue-in-cheek taglines like “My son had ideas of his own. Obay put a stop to that.” Obay is apparently geared towards parents who don't want their kids starting to think for themselves. A knock at medications for ADD? At the advertising industry in general? Or maybe subversive public art – we have, after all, seen the term 'obey' used before, under its more conventional spelling, in the 'Obey Giant' street art campaign. No one knew the truth. At first. Which made it interesting. The internet […]

Printing News From Around the World – Nov. 22, 2007

Printing News From Around the World – Nov. 22, 2007

French Strike Tactics vs. American Strike Tactics Since November 14th, transportation workers in France have been on strike. They are protesting pension cuts proposed by the new French President, Nicholas Sarkozy. As has happened with the WGA strike, other public sector unions have also called work stoppages, hoping to create enough chaos in France to force Sarkozy to meet their demands. Although the media reports that striking has brought major French cities to a near standstill, it's interesting to note that in France, only 8% of the workforce is unionized, compared to 12% here in the US. Perhaps this is what is prompting Sarkozy's hardline stance of refusing to negotiate with strikers. The French President has been quoted as saying, “A small majority cannot be allowed to impose its law on the majority.” With major strikes taking place on both sides of the ocean, we are given a rare opportunity to assess the use of union printing by strikers in […]

Full Color Print Advertising Outdoors

Full Color Print Advertising Outdoors

Learn more about investing in outdoor ad space. This morning, I came across a great example of exactly why it's important to have access to low cost printing, and why top-notch full color print design is a necessity. This video, from the excellent folks over at GOOD Magazine, takes you on a virtual tour through the cost of buying outdoor ad space in New York City. To summarize the video: it's not cheap. Of course, the cost of outdoor advertising varies depending on the city, the demographic, the population density, and your marketing vehicle of choice, but one constant remains: when advertising outdoors, the cost of design and printing with be far less than the cost of buying ad space. If you're trying to budget, the best thing you can do is find a low cost printer. The worst thing you can do is try to skimp on design. With the overwhelming amount of outdoor advertising that assaults the senses […]

Winning Campaigns Use Giant Full Color Printing

Winning Campaigns Use Giant Full Color Printing

“Size does matter.” There comes a time in every election season when campaigning comes down to a contest over who has the biggest…signs. In the case of election campaign signage, the old adage holds true: size does matter. Right or wrong, the larger a campaign sign, the more support a candidate appears to have. And we all know that appearing to have support, creates support. To throw a few more favorite maxims at you: there's no point in beating around the proverbial bush. Go big, or go home. Two very different candidates that have been taking this philosophy to heart in recent weeks are Ron Paul and Hillary Clinton. To be fair, the Clinton campaign has always had a reputation for not sparing the competition's feelings when it comes to huge, full color printing. And nowadays, voters attending Clinton events can expect the area to be dominated by huge signs boasting regionally-appropriate slogans, i.e. “Rebuilding the Road to the Middle […]

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