banner printing

The Epic Odyssey of the LeBron2010 Banner

The Epic Odyssey of the LeBron2010 Banner

Edge-of-your-seat full color printing action! If you follow the Hotcards' blog, then you know that the team around here does a lot of cool stuff. In an interview we did a while back with graphic designer Glen Infante, he told us all about a side project of his, LeBron2010. For the last two years, Glen, and other RealCavsFans, have been trying to raise enough money to have a giant banner of LeBron James printed and posted in Cleveland. The message: keep LeBron in Cleveland and on the Cavs! Finally, after a ton of fundraising and a ton of work, the banner/billboard went up last week on the side of Nick's Sports Corner. But it didn't go up easy! On Friday, it seemed like everything was going to go off without a hitch. The massive 70 x 20 foot banner was printed, as were gorgeous matching posters that would be given away at Nick's over the weekend. Then, at the 11th […]

Will the Hollywood Sign Become Ad Space?

Will the Hollywood Sign Become Ad Space?

Just when you thought it couldn't get more po-mo. One of the most famous pieces of typography on the planet earth is the Hollywood sign. The giant block letters in the hills above Hollywood are iconic, but apparently, that doesn't make them indispensible. Turns out the owners of some of the land around the sign, Fox River Financial Resources, have been trying to sell the land for two years. Luckily, the whopping $22 million price tag has kept the property on the market, and out of the speculative gazes of developers. Now, Trust for Public Lands, a conservation group in California, has struck a deal with Fox River to buy the land for $12 million, turning it into a nature preserve safe from condo builders. Apparently this whole recession? Bad for developers, good for non-profits (at least when it comes to buying at sympathetic rates). Still, $12 million is no small potatoes. In an effort to raise money for the […]

Printing Tips From Your Political Representatives

Printing Tips From Your Political Representatives

Space-saving is for non-winners. Ever since the big bailout made our governing body famous for printing money, inquiring minds have been turning to Washington for printing tips. How shall we print? Why shall we print? What is best to print? Gawker reports that in recent days, opponents of the health care bill have been bringing copies of the bill to debates printed single-sided, and in an extra-large font. These printing choices are made to visually demonstrate how epically huge the health care bill is, and what a majorly big overhaul it would be for the entire country. Of course, the flipside of the story is that supporters of the bill could print it double-sided, in a tiny font, on a page with no margins, to give the impression that it was a small document, and hence, any changes would be relatively innocuous. Political printing's lesson of the day? Size does matter. If you want to make a big impact, create […]

Printing Signs of the End Times

Printing Signs of the End Times

Goodbye Circuit City This week, Circuit City, a major U.S. retailer of consumer electronics, officially closed their doors after a long, painful death. And it occurred to me that one of the saddest forms of printing is going-out-of-business printing. It seems unfortunate that the last thing a company has to do before their throw in the towel, is print a bunch of signage advertising the fact that they're going out of business, in an effort to sell off their remaining stock. To do so, they have to hastily construct a series of signs that are both colorful and cheerful about the prospect of closure. It's a business' final print campaign. And while I'm not saying that Circuit City brought us the finest print collateral human ingenuity has to offer, the images taken from it's last days, varying for chaotic to ghostly, do have a certain poignancy:  

Milk, and the Narrative Power of Print

Milk, and the Narrative Power of Print

Every sign tells a story. Every year, around Oscar time, I try to see the big movies of the year. Some I see before the Oscars, some I see after. So although all the buzz is so last weekend, I just had a chance to see Milk, and besides being blown away by the film itself, I was very impressed by the use of political printing as a narrative device in the story. Milk chronicles the rise of the gay rights movement in San Franciso in the 70s. The story centers around Harvey Milk, the first openly gay person to be elected to public office in California, and his years of campaigning. He runs his campaigns out of a photo printing shop that he owns, which gives him the opportunity to do a lot of election campaign printing, and what starts out as a few controversial signs displayed around a soapbox on a street corner, grows into a massive, and […]

Union Printing Takes to the Streets in Paris

Union Printing Takes to the Streets in Paris

They've even got balloons! You've got to hand it to those Parisian unions. They know how to throw a protest. Yesterday, eight of France's largest trade unions organized a massive event of work stoppage and picketing in the streets in protest of the French government's handling of the economic crisis. As images of the protest pour in, it's clear that the union printing of signs and banners was full force. Looks like people all over the world don't approve of the idea of banks getting billions in bailout money from the government. Quelle suprise, as the French say. One French union rep called it the largest demonstration France had seen in twenty years, with an estimated 2.5 million people demonstrating throughout the country. I don't need to tell you, that is a LOT of union printing. As in French union protests that we've seen in the past, images show a conspicuous contrast between the slick, organized printing of protest signage […]

Giant Print Ads Tell the Story in Bolt Movie

Giant Print Ads Tell the Story in Bolt Movie

Animated print campaigns, anyone? Although it probably doesn't stand a chance against Wall-E, the animated kids' film, Bolt, is getting lots of attention thanks to an Oscar nomination, so I figured I'd check it out…with my, er, nieces and nephews, of course. The movie was cute, and what really impressed me was its great use of print advertising. Bolt is peppered with huge outdoor signage in the form of vehicle wrap printing, billboards, and massive banner printing, all advertising the TV show that the main character, a dog named Bolt, stars in. I love seeing print designed not just for film, but for animated film. Visually, it's such an effective way of communicating a concept. Print has always been used to do this in live action film, and of course, on the news, but now it's made the transition to animated film, and that just goes to show how visually powerful print is, even in a completely digital world. In […]

10 Ways Out of Work Designers Can Market Themselves Offline Part 2

10 Ways Out of Work Designers Can Market Themselves Offline Part 2

The Hotcards list continues: 6 – 10 More shameless self-promotion techniques for creative risk-takers who know how to turn downtime into opportunity. 6. Design Cool Websites and Print For Free The worst thing you can do after you lose a job is sit around and mope. You're depressed, but acting depressed just makes you more depressed about being depressed. Give yourself a week or two, and if that new job doesn't come rolling in, get out and put your skills to work pro bono. If you're a tech person, there's probably a million people who've been asking you to help them with building a personal website or solving their computer problems. If you're a design person, how about putting together that CD artwork for your friend's band, or that print collateral you've been promising for your aunt's small business? The logic behind this is that if you keep working, eventually, someone's going to start paying you for it again. By […]

2008 Presidential Election Campaign Printing: A Retrospective

2008 Presidential Election Campaign Printing: A Retrospective

Don't read this – go vote! Looking back over the Hotcards blog, I see that I started to write about the election campaign printing happening in this Presidential race in May of 2007. That's a long time to be writing about this campaign, y'all! And maybe it's even felt long for the candidates. All I know is that we've seen a lot of campaign printing over the last two years. Here's a look at some of the best, and the worst. Even as far back as May 2007, it was obvious that the Obama camp was trying to do something fresh and new. Their branding was strong, and they were committed to appealing to a young, design-conscious audience. McCain, a 100% long-shot candidate at the time, also had a fresh approach to his print designs. His campaign initially employed a black, white, and gold color scheme, along with a minimal militaristic design scheme that was as unusual as it was […]

Massive Full Color Printing

Massive Full Color Printing

You've seen the vehicle wrap, now check out the building wrap! I'm always interested in printing projects that are mind-bogglingly massive. Vehicle wraps on buses fall into this category, as do billboards, jumbo banners, and those truly epic ads covering the entire side of a downtown highrise. Check out this AdAir production in Dubai – the Guinness World Record holder for the largest banner ad ever! But I've got to wonder, during a time of economic downswing, are we going to see advertisers opting for smaller, more economical forms of printing, like business cards, club cards, and flyers? As it is the absolute epic peak of elections season, it's hard to spot money-saving trends in the U.S. October is THE month for election campaign printing and political printing, so massive billboards, banners, and vehicle wraps are still extremely popular. It's almost like campaigners are just trying to ignore the whole economic recession thing until after the elections. Over in Europe, […]

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