advertising campaign

Criticism by Design

Criticism by Design

Make an impact by stepping out of your comfort zone. Whether you're advertising bubble gum, or the next President of the United States, a little self-criticism might be one of the only ways left to make an ad campaign worth paying attention to. There's an old rule in advertising that says it's never okay to criticize yourself. Like that other old saw that says it's never okay to draw attention to your competition, this advertising theory seems to run on the principle that if you just pretend something doesn't exist, it will go away. But as Nina Simone once said, “It's a new dawn, it's a new day,” and it's a new advertising universe. As consumers (or voters!) become more savvy and cynical, the rules have got to change. And at some point, it has become okay to criticize, disparage, and/or make fun of ourselves in an advertising campaign. But what's the payoff of this potentially risky game? I got […]

The Fine Print: Why Ron Paul and Mike Gravel Don’t Stand a Chance

The Fine Print: Why Ron Paul and Mike Gravel Don’t Stand a Chance

Does the web have the power to elect the next President? Or are online politics all bark and no bite? First Mike Gravel, now Ron Paul. The internet is showing its support for its favorite underdogs. And of course, it would. That's the nature of web culture, to make the voice of the little guy heard. In this way, the web seems to have the potential, in a sense, to bring a semblance of true democracy to the voting process. In a true democracy, anybody can run for President. In a true democracy, anybody can become the President. It's great. We've been missing that in this country for a long time. Did you know that when we first started electing our officials, people would cross out the names on the provided paper ballots, and just write in the names of the people they wanted to see in office? No longer. Instead of voting for whoever we want, we vote strategically […]

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